Design a customer strategy and segmentation model (current vs. future state) to find Merchant Services optimal ‘Where to play’ and ‘How to win’ positioning.
Develop an AI-enabled propensity-based leads model to enable our portfolio transition and measurement against our progress.
Ability to communicate, engage, manage, and influence a diverse range of stakeholders (from peers/business partners to senior executives).
Consider market (incl. regulatory), competitor, customer, and internal dynamics, develop a Merchant Services wide customer strategy (with an ideal target state segmentation by portfolio size and composition POV).
To support execution of the strategy vs. our current portfolio, develop an AI-enabled propensity-based leads model for our frontline distribution partners to help shape and growth our portfolio across segments, products, and distribution channels.
Continuously measure our customer strategy execution performance and propensity-model optimisation.
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📌 Ai Driven Customer Strategy Consultant Melbourne (Australia)
🏢 NAB
📍 Australia