The Law Society of NSW is Australia's largest and most influential membership association for solicitors.
We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.
We are currently looking for a full time permanent Marketing Performance Specialist to join our Membership and Engagement team.
About the role
The Marketing Performance Specialist will provide digital marketing and administration support to the team focused on delivering a high volume of email communications through Marketo, website updates, as well as data and report preparation.
Working closely with the Marketing Manager, Senior Campaign Specialists and Marketing Specialists, the role will also support the end-to-end execution of email campaigns, website monitoring and enhancements, and the management of newsletter and event communications.
The role will also provide broader digital marketing support across priority campaigns, including social media, campaign tracking and reporting.
What you'll be doing
Build, test, schedule and deploy emails in Marketo for marketing campaigns, newsletters, events and other communications
Manage email workflows, audience segmentation and personalisation
Coordinate email content, creative assets, links and approvals with relevant stakeholders
Monitor email performance, including delivery, open rates, click-through rates, conversions and engagement
Prepare regular digital performance reports and provide insights and recommendations to improve future campaigns
Social media and marketing implementation




Support the implementation and coordination of integrated marketing campaigns across email, social media and the website
Assist with the scheduling and publishing of social media content in line with campaign plans and brand guidelines
Monitor and report on social media performance, including reach, engagement, clicks, etc
Ensure campaign activity is accurately tracked using appropriate tagging, analytics and reporting processes
Website
Support website updates, including content changes in Drupal
Monitor and report on website performance, including traffic, user engagement, page performance, etc.
About you
Bachelor's degree in business, marketing, commerce or communications
Demonstrated experience using Marketo (essential) and Drupal (desirable)
2-4 years' experience in digital marketing; building and deploying campaigns
Understanding of digital marketing best practice, segmentation, personalisation and performance reporting
Experience with website content management systems, analytics platforms and campaign tracking tools - i.e. Google Analytics (GA4) and Google Tag Manager; UTM tracking and campaign tagging; Google Ads, Meta Ads Manager, LinkedIn campaign manager, Social media management platforms (i.e. Hootsuite)



(desirable)
Strong attention to detail, with a proactive and solutions-oriented mindset
Analytical and performance-focused
Collaborative and works effectively with the Marketing Manager, Campaigners, Marketing Specialists and a range of stakeholders
Confident working with data, reporting and performance insights
Committed to delivering high-quality, audience-focused marketing communications
Demonstrated experience developing strong peer relationships
A connector, who proactively joins the dots across teams and the organisation
Solid stakeholder management and negotiation skills
Exceptional interpersonal and communications skills in written and verbal form
Adaptable, and shows resilience under pressure
Ability to break down complex problems and understand root causes and implications.
About the team
The Membership and Engagement Department is responsible for creating a range of content and experiences aimed at engaging members and the broader profession.
This team works closely with other teams within the department and the organisation to deliver high-quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.
The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.
Marketing performance specialist
Marketing & Communications Digital & Search Marketing
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📌 Marketing Performance Specialist (Sydney)
🏢 Law Society
📍 Sydney