Present Company translates insights in order to design new businesses, products, brands and experiences.
We do this for clients, partners and across projects we are incubating or developing ourselves.We value team members that are comfortable with ambiguity and exploration, and who offer provocations to set better contexts to find the brief and shape the thinking for our broader teams.We are pragmatic, of little ceremony and focussed on creating unforeseen value.
We rarely pitch and constantly find ourselves around the 'frontier', both in terms of industries and projects.
Our relationships with clients are immersive, long term and based on creating business value and growth.About the roleThe Head of Social leads and grows Present Company's social offering as a core pillar of the business.This role defines how the agency shows up in social, sets the creative and strategic standard, and ensures the function delivers both cultural relevance and commercial impact.They oversee the performance of the social team, the quality of output across accounts, and the contribution of social to revenue growth.
Externally, they position Present Company as a leader in culturally fluent, platform-native thinking.Beyond social, they contribute to brand, experiential and broader agency work bringing a community lens to campaigns, pitches and client thinking wherever it adds value.
They work as part of one agency team, collaborating across disciplines and sharing ownership of the work, the culture and the outcomes.Key ResponsibilitiesSocial and strategic leadershipDefine, evolve and own Present Company's social offering as a clear, differentiated productTranslate brand and business strategy into distinctive, platform-native social approachesEnsure all social work is culturally sharp, strategically grounded and commercially relevantEstablish and embed test-and-learn frameworks across key accountsDrive consistency in how social strategy, planning and reporting is delivered across the agencySet the creative benchmark for all social output across the businessGuide teams to develop original, repeatable formats and scalable content systemsEnsure work is platform-first,



audience-led and executionally strongPush beyond reactive content into ideas that build brand and cultural presence over timeMaintain a high standard across both always-on and campaign-led workCommercial performance and growthOwn the commercial performance of the social function, including utilisation, scoping and profitabilityIdentify and drive growth opportunities across existing clientsContribute to new business, pitches and proposals, positioning social as a core capabilityPartner with Client Services to ensure accurate scoping, forecasting and financial managementEnsure social is positioned as a strategic lever, not just an executional channelAct as the senior social lead across key accountsLead strategic conversations, WIPs and reviews with clarity, authority and confidenceBuild trusted advisor relationships with clientsGuide clients on platform evolution, content strategy, creators and community buildingEnsure social work is clearly linked to client business outcomes and growthTeam leadershipLead brand presentations, workshops, and key moments with senior stakeholdersClearly articulate creative decisions and guide clients through the processBuild trust through clarity, conviction, and consistencyManage feedback effectively to protect the integrity of the work and keep projects movingCapability buildingBuild and lead a high-performing, accountable social teamSet clear expectations around quality, pace, communication and commercial awarenessDevelop team capability across strategy, creative thinking and client leadershipEstablish clear structures, workflows and development pathwaysLead regular reviews, critiques and planning sessions to lift output and consistencyIntegration and embedded thinkingEmbed social thinking early into brand, campaign and activation workWork closely with Strategy, Creative and Production to ensure integrated,



cohesive outputImprove the quality of briefs into social and outputs into wider teamsEnsure social contributes to larger brand platforms, not just channel executionInnovation and IPLead the development of internal IP, frameworks and tools for socialStay ahead of platform, algorithm and cultural shifts and translate these into actionIntroduce current formats, tools, creators and approaches that improve performanceShare insights and thinking to elevate the wider team's understanding of socialContribute to agency reputation through thought leadership and case studiesScope of AuthorityOwns the social discipline across the agency, including output quality and strategic directionOversees team structure, workflow and resourcing within socialLeads client-facing social strategy and educationAccountable for social performance across accounts and teamEscalates major commercial or delivery risks to CEO or COOWhat we're looking forDeep expertise across social platforms, content systems and audience behaviourStrong understanding of content performance, analytics and optimisationExperience managing creators, communities and scaled content workflowsKnowledge of influencer strategy and platform ecosystemsStrong commercial acumen with the ability to balance creativity and profitabilityConfident decision-maker with clear point of view and directionAbility to lead teams, shape output and influence clients at a senior levelStrategic thinker with a clear understanding of brand, culture and behaviourInternalAccountsBrandContentExternalClientsFreelancersSalary rangeProvided on request, contingent on experience.Contract termThis is a 12-month fixed-term contract with the opportunity for extension based on performance and business needs.To applyWe'd love to see your resume alongside a portfolio or case studies that showcase you as a strategic and commercial leader in social, not just a producer of great content, but someone who has shaped how social shows up as a business capability.Please include examples of campaigns or content strategies you've led, the results they drove (growth, engagement, business impact), and how you've built or led a team to execute them.Further informationPlease contact us at
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📌 Social Strategy & Growth Lead (New South Wales)
🏢 Present
📍 New South Wales