Full-time 12-month maximum term parental leave position based in Adelaide CBDJoin a tight-knit team with a fun, inclusive and supportive cultureChallenge yourself and make a difference - it all starts here.
We're looking for a Marketing Specialist who is commercially minded, highly organised and has strong communication and stakeholder skills.The RoleHelp bring RAA's motoring and home products to South Australians.
As our Marketing Specialist, reporting to the Marketing Manager, Motoring & Home, you'll work across all four Ps of marketing (product, price, place and promotion) so every campaign is grounded in what members and the market need, and tied to commercial priorities.Day to day, you'll:Support the planning and delivery of marketing plans and promotional campaigns, developing fresh approaches where established playbooks don't fitBrief and coordinate content, design and media resources to deliver campaigns on time and on briefTrack campaign performance against targets and adjust plans based on what the data showsSupport the product roadmap and pricing decisions, analysing prices and margins to balance member value with commercial returnApply human-in-the-loop judgement to AI-supported pricing and market analysis, so recommendations are accurate, current and defensiblePartner with Acquisition Leads, Brand, Market Research and Membership teams to keep channels, messaging and member insights alignedAbout YouYou will be a confident and passionate self-motivated individual who enjoys working in a high performing culture.
We are also looking for:A tertiary qualification in Marketing,



Communications, Business or a related disciplineAt least 3 years' experience in marketing and/or category management, planning and delivering category or product marketing plans in a multi-channel environmentExperience supporting product roadmap or pricing decisions in a commercial or member-based setting, working closely with cross-functional teamsStrong campaign planning and project coordination skills, with the ability to manage several concurrent prioritiesWorking knowledge of category segmentation, targeting and positioning, marketing channels and performance measurementSound commercial and product judgement, with knowledge of pricing methodology and commercial modelling - enough to spot when AI-generated analysis is flawed, incomplete or commercially unsoundClear written and verbal communication, with the judgement to brief creative and content resources effectivelyExperience in a member-based, automotive, energy or home services organisation, in product development, pricing analysis or commercial analytics, and a digital marketing or campaign management certification are highly regarded, but not essentialAbout usEstablished in ****,



RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back.
Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more.
And we don't just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.Our purpose is simple: be better for our members and better for our community.
Guided by our values - Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging.
We're one of SA's most trusted brands and largest employers.
We're on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.BenefitsWe believe in rewarding our people for the work they do.
As part of the RAA team, you'll enjoy:Free RAA premium road serviceAccess to our RAA Rewards ProgramGenerous discounts on all RAA productsFlexible work arrangementsOngoing Training & Development opportunities and a Study Support ProgramWellbeing facilities and Corporate Health Insurance PlanWe're committed to a diverse, inclusive workplace where everyone is valued for their unique contributions.
We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.
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📌 Marketing Specialist (Adelaide)
🏢 RAA
📍 Adelaide