Senior Manager Brand and Propositions Digital Health MarketingAt Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics.
In the digital space, we're proud to have SISU Health and InstantScripts—and most recently, we've launched our newest retail beauty stores, atomica.About us:What began in **** as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.What you'll do:Develop launch positioning, messaging frameworks and go-to-market narratives for new products and servicesTranslate customer, market and competitive insights into clear value propositions and reasons to believePartner closely with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated customer experiencesLead Digital Health thought leadership, PR and reputation-building initiatives across key audiencesBuild and maintain B2B sales enablement materials including case studies, ROI narratives and marketing collateral for the SiSU Health commercial teamOwn brand governance, ensuring consistency across creative execution, messaging and customer touchpointsManage agency partners across creative, PR and design while maintaining high standards of quality and effectivenessWhat you'll bring:Substantial brand, proposition or product marketing experience (typically 10+ years), including senior brand rolesProven track record developing brand platforms,



positioning and propositions that measurably shift consideration and preferenceExperience taking new digital products or services to market, from proposition through to launchExceptional storytelling and written communication, with the ability to turn complex ideas into clear, compelling messagesExperience producing B2B marketing and sales enablement materials such as case studies, ROI narratives and pitch collateralStrong agency management experience across creative, design and PRExperience leading and developing a small team, and influencing senior stakeholders across Product, Clinical and CommercialDegree qualified in Marketing, Communications or an equivalent Business disciplineHighly DesirableExperience in digital health, healthcare or another highly regulated industryExperience across B2C and B2B/B2B2C models, including workplace health or employer marketsPR, media relations and thought leadership experienceExperience building or repositioning brands in a high-growth environmentWhy us?
Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Explicit Skincare Clinics and Instant ScriptsOngoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers GroupNovated leasing optionsAccess to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a yearBeautiful outdoor terrace for work and recreationFood, coffee and health & wellbeing facilities onsite including a landlord operated gymDedicated end of trip facilities (cycle racks, showers, lockers)Aboriginal and Torres Strait Islander ApplicantsWesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.
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📌 Senior Manager Brand And Propositions Digital Health Marketing (Melbourne)
🏢 Wesfarmers Health
📍 Melbourne