Global Marketing Manager (Melbourne)

Global Marketing Manager (Melbourne)

04 Nov
|
Influx
|
Melbourne

04 Nov

Influx

Melbourne

Influx runs complete, AI-powered customer support operations for growing businesses.
We combine exceptional people, management and AI to deliver better customer experiences, more efficiently.High-growth brands, platforms and apps trust Influx to deliver 24/7 customer support that scales with demand, month to month.Founded in **** and headquartered in Melbourne, Influx is a global business with 1,300+ team members serving clients around the world.The OpportunityWe're hiring an exceptional marketer to make sure the right buyers find Influx and choose us, globally.
Your job has one clear mandate: more ICP leads.You'll run campaigns end to end, from insight and messaging to creative, launch and optimization, across whichever channels perform best: paid, search, LLMs and beyond.
You'll find what converts, scale it quickly and lower our cost per qualified lead every month.
You'll start with one person in your team, with scope to grow the function as you prove results and open new channels.You'll work in our Melbourne global head office, alongside two other marketers, our co-founders and the senior leadership team.
We're part of the Forum workspace community in Cremorne.Types of Things You'll Be Doing:1.
Positioning & CampaignsOwn campaigns end to end, from idea and message to creative and launchMake every touchpoint, from first search to landing page, show why Influx is differentKnow our ICP better than anyone, channel by channel.Listen to buyers every week, and turn what you hear into sharper messagingWin the shortlist: make Influx the transparent #12.




Distribution & Lead GenerationKnow the lead gen math: volume, conversion and cost per qualified lead at every stageContinuously test and improve every campaign: audience, message, structureTest new channels quickly, then scale or stop them based on resultsExtend proven campaigns to new products and services as they launchOwn the budget and prove the return on itOwnership & TeamOwn growth and distribution as a function - planning, budget, results, teamLead and develop team members.Build repeatable systems that grow over time.Continuously improve how you work with other functions.Earn additional scope and budget by proving incrementality.What We're Looking ForProven experience as an exceptional marketer - build campaigns that stand outProven experience generating leads and revenue via distribution channelsProven experience working in B2B marketing - communicating to multiple buyersProven ability to diagnose and fix go-to-market problems with stakeholdersEnd-to-end campaign experience across multiple channelsExtremely comfortable with data models, attribution and proving ROIEager to learn, be proven wrong and change approach every weekHow We Work (Our Values)Treat others as you want to be treatedDo what you say you're going to doPrioritize the listenerCreate a high-performance work environment that supports real life outside of workThis is a hybrid position, requiring 3–4 days per week at our Cremorne head office.We're looking for someone already based in the Melbourne area or already planning to move here.
#J-*****-Ljbffr

📌 Global Marketing Manager (Melbourne)
🏢 Influx
📍 Melbourne

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