This role involves leading SEO initiatives for four distinct auto parts shop websites, each requiring a tailored strategy to maximize organic search visibility and drive qualified traffic. The specialist will be responsible for conducting comprehensive audits, identifying high-impact opportunities, and implementing or documenting actionable optimizations. The engagement is fully remote and spans up to six months, focusing on measurable improvements in search rankings and discoverability for auto-parts-related queries.

Deliverables

- Conduct in-depth SEO audits for each shop website, covering technical, on-page, and local SEO factors
- Develop and execute customized keyword research and mapping for each shop
- Implement or document on-page optimizations, including meta tags, content structure, and internal linking
- Address technical SEO issues such as site speed, mobile usability, and crawlability
- Optimize Google Business Profiles and local citations where relevant
- Provide clear documentation of all recommendations and changes
- Track and report on KPIs such as organic traffic, keyword rankings, and conversion metrics




- Present regular progress updates and actionable insights to stakeholders

Requirements

- Proven experience managing SEO for multiple websites, ideally in the automotive or retail sector
- Strong knowledge of technical SEO, on-page optimization, and local SEO best practices
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
- Ability to analyze data, identify trends, and translate findings into actionable strategies
- Excellent written communication and documentation skills
- Experience working remotely and managing projects independently
- Availability for a 6-month contract engagement

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📌 Freelance Digital Marketing – Auto Parts SEO (Adelaide)
🏢 Twine
📍 Adelaide