Cove is the operating entity for Deck2 Capital. Together, we acquire and operate good businesses with untapped potential and make them exceptional. We do this by taking majority positions in digital companies that distribute insurance. Cove then applies a shared platform of technology, data, talent, and playbooks to each business we acquire.

You'll own lifecycle marketing across Cove's portfolio, starting with Auto Europe — every email, push and on-site message a customer gets between their first visit and their next booking. Car rental is a promo-driven, seasonal, high-intent category: the right offer to the right traveller at the right moment is how we can continue to build a sustainable business.

This is an operator's role. You'll run the promo calendar, ship campaigns and journeys every week, and build the lifecycle playbook we roll out to each recent business Cove acquires. You're accountable for lifecycle-driven NCI, not opens and clicks. You'll work alongside the Growth Engineer, who builds the automation and data plumbing, and report into Growth.

This role is based in our harbourfront Manly office, across the road from the Ferry terminal for easy commutes. We're a hybrid workplace and ask that the team works in-person 2-3 days per week.

What you'll do

- Own the promotional calendar: Plan and ship the always-on cadence of sales, seasonal pushes and partner promos across markets, languages and brands. You decide what goes out, to whom, and when.
- Build and run lifecycle journeys: Welcome, quote and booking abandonment, pre-trip, post-trip, win-back and repeat-rental — in Iterable, and keep improving them.
- Drive repeat and ancillary revenue: Use lifecycle to lift rebooking rates and protection/extras attach, not just send volume.
- Run disciplined experiments: Offer depth, timing, subject lines, creative, segments — with holdouts, so we know what's incremental and what's just discounting customers who'd book anyway.




- Protect margin and the list: Manage promo fatigue, frequency, deliverability and consent across markets (GDPR and local rules).
- Segment and personalise: By source market, destination, booking window, value and behaviour, using the data we have rather than waiting for perfect data.
- Automate the grind: Work with the Growth Engineer to turn manual production (briefs, translations, QA, reporting) into LLM-assisted workflows so a small team ships like a big one.
- Build the playbook that scales: Stand up lifecycle at each new acquisition fast, using what's worked at Auto Europe.
- Report clearly: Own lifecycle performance (NCI, repeat rate, revenue per send, unsubscribe and complaint rates) and share it with commercial and leadership.

What you bring:

- You've run consumer lifecycle for a promo-heavy business: Retail, e-commerce, travel, food delivery or similar, where the promo calendar drives a big share of revenue. You've owned the calendar, not just executed someone else's.
- A hardcore operator: You get things done and execute relentlessly. You ship weekly, hit send dates, and don't wait to be chased. Blockers get solved, not escalated and parked.
- Hands-on with a modern ESP / CDP: Iterable, Braze, Klaviyo or similar. You build the journeys yourself.
- Commercial mindset: You think in margin and incrementality, not opens and clicks. You know when a discount is buying revenue and when it's giving it away.
- Strong analytical skills: Comfortable in spreadsheets and dashboards, can read a test result honestly and act on it.
- Sharp copy and offer instincts: You know what makes someone open, click and book, and you can brief or write it fast.
- Low ego, high ownership: You'll be hands on keyboard in a lean team. Nothing is beneath you.

Nice to have:

- LLM automation experience
- Travel, OTA or marketplace background
- Multi-language, multi-market CRM
- Experience standing up lifecycle at an acquired or newly launched business.

📌 Lifecycle Marketing Manager (Sydney)
🏢 Cove
📍 Sydney