05 Nov
|
Scott Shorter
|
Melbourne
05 Nov
Scott Shorter
Melbourne
We have an excellent opportunity for an experienced SEM specialist
Part-time (minimum 5 days x 4 hours).
Must be based in Australia.
Remote, Work From Home, WFH, School Hours.
Before you apply, read our work from home policy.
We’re looking for someone who knows paid ads inside and out - someone who can confidently manage and optimise Google Ads and Microsoft Ads campaigns, work with Shopping campaigns, interpret complex performance data, and clearly communicate strategy and results to clients.
About the role You'll be responsible for the day-to-day management, optimisation and strategic development of paid advertising campaigns across a portfolio of clients. This is not a junior role. You'll need to be analytical, organised, commercially minded and comfortable taking ownership of client campaigns.
Key responsibilities
Managing Google Ads campaigns across Search, Shopping, Performance Max and other relevant campaign types
Managing Microsoft Advertising (Bing Ads) campaigns
Managing and optimising Meta/Facebook Ads where appropriate
Building and optimising Google Shopping and Merchant Center campaigns
Keyword research, search term analysis and campaign structuring
Bid strategy, budget and CPA/ROAS optimisation
Conversion tracking and troubleshooting
Analysing campaign performance and identifying opportunities for improvement
Building and maintaining professional Looker Studio (Google Data Studio) reports and dashboards
Communicating campaign performance, strategy and recommendations directly with clients
About you
Strong hands-on experience with Google Ads
Strong hands-on experience with Microsoft Advertising / Bing Ads
Solid hands-on experience with Google Shopping
Strong hands-on experience with Google Merchant Center
Strong hands-on experience with Meta/Facebook Ads
Strong hands-on experience with Google Analytics 4
Strong hands-on experience with Looker Studio / Google Data Studio
Excellent analytical skills and comfortable investigating why performance has changed, identifying patterns in data, diagnosing problems and making decisions based on evidence
Client-facing experience and comfortable speaking directly with clients, explaining results and strategy in plain English
Strong understanding of what makes a positive landing page in terms of conversion and quality score optimisation. You will be responsible for creating wireframes from our design and developer to implement
Excellent time management and attention to detail
About us Scott Shorter is a specialist search marketing agency focused on advanced SEO, AI visibility and data-driven digital advertising. We’ve been helping businesses grow through search marketing for more than 13 years, working with everyone from ambitious SMEs to some of Australia’s best-known organisations.
We take pride in doing great work and building long-term relationships with our clients, which is reflected in more than 120 five-star reviews. Our clients value the personal touch we bring, along with bespoke solutions, clear communication and a strong focus on measurable results.
We’re a friendly, supportive and hardworking team, and we’re looking for someone who will enjoy being part of it. We value people who are positive, capable and dependable, with a strong work ethic and a genuine team-player attitude. If you take pride in your work, enjoy collaborating with others and want to be part of a team that cares about doing things well, we’d love to hear from you.
📌 Paid Media Specialist (Melbourne)
🏢 Scott Shorter
📍 Melbourne