We are looking for a Sr. Social Media Specialist to lead our end-to-end social media strategy, content planning, and performance optimisation across TikTok, Facebook, LinkedIn, YouTube, X, and Instagram.

You will translate global brand and campaign objectives into platform-specific content strategies, drive audience growth and engagement, and build scalable content systems that strengthen our brand presence.

Requirements

Essential Qualifications

- Strong understanding of platform-native content strategies across major social media channels, including audience behaviour, algorithms, and growth mechanics.
- Proven ability to develop structured content strategies, editorial calendars, and scalable content frameworks.
- Strong creative and editorial judgement, including storytelling, messaging, visual direction, and content quality.
- Analytical mindset with experience interpreting social media performance metrics and optimising content based on data.
- Ability to translate brand campaigns and business objectives into engaging, platform-specific content.
- Understanding of content distribution, organic growth, and basic paid media amplification strategies.
- Robust cross-functional communication and coordination skills.

Key Responsibilities

- Content Strategy & Planning: Own weekly and monthly content planning,



define content pillars and messaging frameworks, and develop scalable content systems across platforms.
- Platform Strategy: Establish differentiated strategies for TikTok, Instagram, Facebook, LinkedIn, YouTube, and X, adapting content formats and creative approaches to each audience.
- Creative Direction & Quality: Guide storytelling, brand voice, tone, and visual direction. Review content before publication and provide actionable feedback to improve quality and engagement.
- Performance & Growth: Analyse reach, engagement, watch time, and other performance metrics. Lead content experimentation, optimisation, distribution, and cross-platform amplification, including KOL and partner collaborations.
- Social Media Operations & Risk: Oversee account health, platform compliance, technical setup, tracking, and attribution. Monitor brand sentiment and coordinate reputation management with Brand and PR teams.
- Cross-Functional Collaboration: Work closely with Brand, Campaign, Education, Partnerships, and KOL teams to align social media strategies with broader marketing and business objectives.

We're looking for someone who combines strategic thinking, creative judgement, and data-driven decision-making to build an effective, scalable social media presence.

📌 Sr. Social Media Specialist (Sydney)
🏢 PU Prime
📍 Sydney