About Base

Base is a global ecommerce operations platform helping online retailers, brands and merchants simplify, automate and scale their businesses.

Our technology connects and centralises critical ecommerce operations, including marketplace integrations, order management, inventory, product listings, shipping and fulfilment.

With customers across international markets, Base is helping ecommerce businesses reduce operational complexity and create the foundations for sustainable growth.

The UK is a key growth market for Base, and we're entering an exciting phase of our development, with an increasing focus on larger, more complex ecommerce businesses and enterprise customers.

We're now looking for an ambitious, commercially driven sales leader to take our UK sales function to the next level.

The Opportunity

This is not a traditional sales management role.

We're looking for a hands‑on, entrepreneurial sales leader who can build, lead and scale a high‑performing SaaS sales organisation.

You’ll take ownership of the UK's new business sales function, developing our people, improving sales execution and building the processes, systems and culture required to deliver consistent, predictable revenue growth.

Working directly with the Country Head UK, you'll have the prospect to shape how Base approaches customer acquisition, sales performance and enterprise growth.

We want someone who combines strategic commercial thinking with the ability and willingness to get involved in the details.

Someone who is equally comfortable developing a sales strategy, coaching an Account Executive, reviewing a complex opportunity, challenging a forecast or joining a customer meeting to help close a deal.

Ultimately,



your mission will be to build a sales engine capable of supporting Base's ambition to become a market‑leading ecommerce technology platform in the UK.

Key Responsibilities

1. Sales Leadership & Revenue Ownership

- Take ownership of the UK new business sales target, with accountability for MRR/ARR acquisition and consistent revenue performance.
- Develop and execute a sales strategy aligned with Base's UK commercial objectives.
- Translate business targets into clear team and individual sales quotas, activity expectations and performance plans.
- Establish a culture of ownership, accountability and continuous improvement.
- Monitor sales performance, identify gaps and implement corrective actions quickly.
- Deliver reliable sales forecasts and provide clear visibility of commercial performance to senior leadership.
- Balance immediate revenue delivery with the development of a sustainable, scalable sales organisation.

2. Build & Develop a High‑Performing Sales Team

- Lead, coach and develop a team of Account Executives selling into SMB, mid‑market and enterprise ecommerce businesses.
- Establish structured coaching, regular one‑to‑ones, call reviews, deal reviews and performance development plans.
- Improve individual sales capability across prospecting, discovery, qualification, demonstrations,



negotiation and closing.
- Set clear performance expectations and proactively address underperformance.
- Identify skills gaps and create targeted training and development programmes.
- Support recruitment, onboarding and development of future sales talent.
- Build a positive, ambitious and results‑driven sales culture where high performance is recognised and rewarded.
- Lead by example through a visible, engaged and hands‑on management style.

3. Build a Scalable Sales Engine

- Review, improve and standardise the end‑to‑end sales process, from lead generation through to closed‑won and customer handover.
- Develop consistent sales methodologies, qualification frameworks, playbooks and best practice.
- Establish clear pipeline stages, qualification standards, exit criteria and deal progression expectations.
- Improve pipeline hygiene, CRM adoption, sales reporting and forecasting accuracy.
- Use HubSpot to create meaningful visibility of sales activity, pipeline quality, conversion and individual performance.
- Identify bottlenecks in the sales funnel and introduce measurable improvements.
- Build repeatable processes that improve sales productivity and reduce reliance on individual selling styles.
- Work with Revenue Operations and other internal stakeholders to improve automation, reporting and commercial efficiency.

4. Pipeline Generation & New Business Development

- Build a proactive new business culture that combines effective inbound conversion with structured outbound prospecting.
- Develop targeted acquisition strategies focused on Base's ideal customer profiles and priori

📌 Head of Sales (Brighton)
🏢 Base.Com
📍 Brighton