About Freshwater Instruments
Freshwater Instruments is a music technology designer based in Sydney's Northern Beaches, specialising in the development and production of unique electronic music instruments. We celebrate the legacy of classic synthesiser history with strong links to the Fairlight CMI, while evolving our brand to appeal to modern electronic music makers.

As we prepare to launch our latest electronic instrument, we are seeking a hands-on, multi-talented Digital Marketing Specialist. This is a full-time, in-person role based at our Belrose office, initially offered as a three-month contract with a strong view to permanency as we scale.

About the Role
We are a small, passionate team. We don't need a corporate manager to delegate tasks; we need an autonomous "all-rounder" who can design a launch strategy and then physically build and deploy it.

You will own the end-to-end launch campaign. This means you are equally comfortable mapping out a multi-channel launch timeline, shooting and editing short-form video content, and setting up the automated email flows in our CRM.

Key Responsibilities

- Campaign Strategy: Plan the pre-launch, launch, and post-launch digital campaign across paid, organic, and email channels.
- Video & Content Production: Concept, shoot, and edit engaging video content (product demos, behind-the-scenes, social cuts) and write compelling copy.
- CRM & Lifecycle Marketing: Set up, clean, and manage our CRM platform. Build out email marketing segments, automated lead-capture sequences, and customer retention flows.
- Community & Engagement: Manage organic social media channels and drive engagement within the vintage and up-to-date synth communities.
- Performance Tracking: Monitor campaign metrics, web traffic, and CRM conversion rates, pivoting tactics based on live data.

About You




You are a proactive digital marketer who loves the challenge of wearing multiple hats. You don't wait for direction—you see a gap and fill it.

Ideally, you have:

- 3+ years of experience executing digital marketing campaigns or product launches (hardware or e-commerce experience is a major plus).
- Hands-on video production skills: Ability to shoot high-quality smartphone or camera video and edit cleanly for TikTok, Reels, and YouTube.
- Technical CRM experience: Proven track record setting up and managing platforms like Klaviyo, Omnisend, or Mailchimp (including list segmentation and automation).
- Copywriting skills: Ability to write clear, engaging copy for email, web, and social media.
- A passion for music: An understanding of electronic music, synthesisers, or audio technology is highly desirable.

Why Join Us?

- Take total ownership of a major hardware product launch.
- Work directly with the founders in a highly autonomous role.
- Immerse yourself in a niche industry combining music, art, and technology.

How to Apply
Please submit your CV along with a link to a portfolio or examples of content you have personally created (videos, email campaigns, or social channels).

Bonus: We highly encourage a 60-second introductory video telling us about your favourite piece of music gear or a project you're proud of.

Pay: $56,000.00 – $119,000.00 per year

Application Question(s):

- Have you experience producing and posting a full range of digital marketing material?
- Have you experience running a comprehensive digital marketing campaign across all social media channels?

Education:

- Advanced Diploma / Associate Degree (Preferred)

Experience:

- digital marketing : 5 years (Required)
- digital marketing campaign : 3 years (Required)

Work Authorisation:

- Australia (Required)

Work Location: In person

📌 Digital Marketing Specialist (Northern Beaches Council)
🏢 Freshwater Instruments Pty
📍 Northern Beaches Council