ABOUT MESHKI MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact. BENEFITS Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance. Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass. Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way. COMPANY CULTURE We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE
This role exists to unlock MESHKI’s next chapter of profitable global growth. Reporting directly to our Co-CEOs, you’ll unite performance marketing, CRM, affiliates and measurement into one integrated growth engine, shaping where and how the brand grows. Beyond optimising what works today,



you’ll discover, prove and scale the new markets, customers and channels that will define MESHKI’s trajectory, building lasting relationships with the customers who make the brand what it is. This is a commercial leadership role as much as a marketing one, suited to a data-led leader who wants a genuine seat at the table, the opportunity to build a world-class team, and the chance to see their strategy shape a global fashion brand at a pivotal moment in its growth. WHAT YOU’LL BE DOING
• Setting and owning MESHKI’s digital growth strategy and roadmap, identifying the markets, customer segments and channels with the greatest profitable growth potential.
• Leading entry and scale into priority international markets, with a particular focus on accelerating growth in the U.
S.
• Owning total digital marketing investment, including budgets, channel and market allocation, forecasting and efficiency targets, in partnership with Finance and the Co-CEOs.
• Providing strategic leadership across paid search, paid social, programmatic, video, CTV, emerging platforms and affiliate partnerships, including agency performance and the media buying operating model.
• Building a high-velocity performance creative testing engine in partnership with Brand, ensuring performance optimisation strengthens rather than dilutes the MESHKI brand.
• Leading CRM, lifecycle and loyalty strategy to grow retention,



repeat purchase and customer lifetime value.
• Delivering clear performance insights and investment recommendations to the Co-CEOs and senior leadership, diagnosing deviations from plan and leading cross-functional recovery.
• Leading and developing the Digital Marketing and CRM teams, while partnering with fellow VPs across Brand, eCommerce, Product and Planning as an enterprise leader. WHAT YOU’LL NEED TO BRING
• Senior leadership experience owning digital growth, performance marketing and CRM within a high-growth DTC e-commerce business, ideally in fashion, beauty or lifestyle.
• A proven track record of scaling a brand profitably into new international markets, with direct U.
S. market experience strongly preferred.
• Accountability for a significant multi-channel marketing budget, with measurable outcomes against revenue, nCAC, MER and contribution margin targets.
• Deep fluency in customer economics, including CLV, LTV:CAC, payback and cohort analysis, and the ability to translate them into explicit investment decisions.
• Advanced proficiency in Meta Ads Manager, Google Ads, TikTok Ads Manager and GA4, and experience with a leading CRM platform.
• Strong financial modelling skills in Excel or Google Sheets to build investment cases and forecasts, experience with SQL or BI tools such as Looker or Tableau is an advantage.
• Experience leading senior people leaders and building high-performing teams with clear ownership, pace and commercial accountability.
• The confidence to challenge and be challenged, distinguish evidence from opinion, and change course without ego when the data demands it. Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.

📌 VP Digital Marketing (Sydney)
🏢 MESHKI
📍 Sydney