About Superhero Superhero is an award-winning Australian investment and superannuation platform built for the new generation of self-directed investors. Today, we’re proudly helping over 470,000 Australians reimagine their financial future and build real wealth on Superhero. We’re looking for sharp, collaborative minds to support our mission of democratising investing.

About the Role
You will own how Superhero engages every customer, from the moment they enter our funnel to the day they become a long-term, multi-product investor. You will turn our CRM Braze into a growth engine, designing new, and redesigning existing journeys that move people through sign up, verification, funding and first trade, then keep them active, cross-sell them into super, crypto and a range of new products we have coming, and win back those who drift. This is not a send-the-newsletter role. You will connect Braze with product, marketing, finance and customer service data to build a single view of customer health, then use it to decide who we talk to, when, on which channel and with what message. What you’ll do Lifecycle strategy
• Own the end-to-end lifecycle strategy across acquisition, activation, engagement, cross-sell, retention and win-back
• Map the customer journey for each product line and identify the moments that matter: first deposit, first trade, market volatility, EOFY, super rollover, price alerts and dormancy
• Build and own the lifecycle roadmap, prioritised by commercial impact Funnel conversion
• Design onboarding journeys that move prospects through sign up, ID verification, funding and first trade
• Find and fix drop-off points with Product and Growth, using messaging, nudges and in-app experiences
• Partner with performance marketing so paid acquisition and CRM work as one funnel, not two Engagement and retention
• Keep customers active in the app with relevant, timely and personalised communication
• Drive cross-sell into Superhero Super, crypto and more
• Build reactivation programs for dormant and lapsed customers across our registered base CRM mastery




• Own the Superhero communication personalisation end to end: Canvas, segmentation, Currents, Connected Content, Liquid personalisation, in-app messages, Content Cards, push, email and SMS
• Work with Engineering and Data on event taxonomy, data feeds and integrations so Marketing Automation platforms has the signals it needs Data and customer insight
• Combine CRM, product analytics, marketing, finance and customer service data to build a pulse of customer health
• Build segmentation and scoring models (value, engagement, churn risk, propensity) that drive personalised journeys
• Turn customer service themes and feedback into journey improvements and proactive communication
• Report on lifecycle performance with clear metrics, cohorts and attribution Experimentation
• Run a disciplined test-and-learn program with holdout groups that prove incremental lift, not just open rates
• Share learnings across marketing and product
• Compliance and governance
• Work with Compliance to keep all communication aligned with our regulatory and privacy obligations What you'll bring Must have
• 6+ years in CRM or lifecycle marketing, with at least 3 years owning lifecycle strategy at a consumer app, fintech or subscription business
• Deep, hands-on CRM

experience:
you have built complex multi-step Canvases, used Liquid and Connected Content, and shaped event and attribute schemas
• A strong analytical mind: confident in SQL, comfortable in tools like Mixpanel, and able to build segments and cohorts yourself
• A track record of measurable impact on activation, retention or revenue, proven with holdout testing
• Experience combining data from multiple sources (product, marketing, CRM and customer service)



into actionable customer insight
• Clear, concise copywriting and the judgement to know when not to send
• Strong stakeholder skills across Product, Engineering, Data and Compliance
• Braze experience will be highly regarded Nice to have
• Experience in a regulated financial services business (AFSL, superannuation or crypto)
• Experience with predictive or propensity modelling, or working with a data science team to deploy it
• Experience with CDPs or reverse ETL (Segment, Hightouch, Census) and data warehouses
• Experience leading or mentoring a small team
• A real interest in investing and markets

What we offer
Aside from a competitive salary package, you’ll gain experience with talented peers at a company leading the convergence of tech and financial services. You’ll also get:
• a modern CBD office with snacks, drinks and a welcoming atmosphere, moving to a recent space in 2027
• paid parental leave on top of the government scheme for primary and secondary carers
• support for training and professional development
• an Employee Assistance Program providing mental wellbeing resources, coaching and therapy. Our Values
• We do the right things, always: We lead with transparency and accountability and always do what’s right for our customers.
• We’re never done: We have a bias for action and a hunger for growth.
• There’s no ‘i’ hero: We’re team-first and believe in owning the problem and sharing our success together.
• We innovate courageously: We start with “how” and “why not” and we don’t settle for the status quo. We are committed to fostering a diverse and inclusive workplace and believe that different perspectives lead to better outcomes. If you're passionate, innovative, and aligned with our values, we're excited to have you on board. Interested? Please hit the 'Apply Now' button and we look forward to hearing from you. You will need to have the rights to legally work in Australia, sponsorship options are not available for this role.

📌 Senior Lifecycle (Sydney)
🏢 Superhero
📍 Sydney