05 Nov
|
Private
|
Rocklea
About us
As an Australia’s leading supplier of fresh produce to the foodservice sector, we operate nationally from seven distribution centres and backed by more than five decades of family expertise in fresh produce. We supply hotels, restaurants, mining operations, QSR chains, airline catering, healthcare facilities, pubs, clubs and event caterers across the country, with a fleet of 75+ vehicles delivering over 1 million kilograms of fresh produce each week.
We are seeking a Marketing Specialist to identify market opportunities and advise on the development, coordination and implementation of marketing plans that promote our produce, services and brand.
Responsibilities:
- Identify market opportunities for new and existing produce lines and services through research into customer demand, market characteristics, competitor activity and foodservice sector trends.
- Advise on marketing mix decisions-including product positioning, pricing inputs, promotional activity and distribution-channel messaging-to support sales and category growth.
- Develop and execute marketing plans and campaigns aligned with seasonal supply, customer segments and national sales priorities.
- Manage digital marketing channels,
including website content, SEO, social media and email marketing, ensuring consistent brand messaging across all customer touchpoints.
- Interpret market research and campaign data, reporting on marketing ROI and recommending practical improvements to marketing strategy and activity.
- Produce marketing collateral and sales enablement materials-case studies, product showcases, grower stories and segment-specific proposals-that communicate our quality, reliability and national capability.
- Collaborate with leadership teams and stakeholders to ensure marketing activity reflects product availability, customer needs and commercial priorities.
Skills and Qualification:
- At least a Bachelor Degree
- At least 3 years work experience as Marketing Specialist
- Robust strategic marketing and brand management skills
- Experience conducting market research, and confidence turning data into practical marketing recommendations.
- Strong understanding of marketing strategy and campaign management, including the ability to advise on promotion and distribution.
📌 Marketing Specialist (Rocklea)
🏢 Private
📍 Rocklea