Job Description

EXECUTE THE ATHLETE MARKETING PLAN

- Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management and wider teams, ensuring strong execution against annual priorities.
- Lead athlete projects and activations, creating innovative “Only Red Bull Can” ideas that deliver impact within budget.
- Manage a selected athlete portfolio, building strong relationships and maximising marketing, communications, performance and consumer impact.
- Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull’s competitive position.
- Contribute to annual business planning, including Athlete and National Hero plans, BP alignment and budget planning.

STAKEHOLDER MANAGEMENT & NEGOTIATION

- Collaborate with local, HQ and global teams to deliver impactful athlete marketing and communications programmes.
- Build robust relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities.
- Stay connected to priority sporting scenes, building networks, supporting scouting and strengthening brand relevance.
- Drive athlete 360° alignment, keeping local and HQ teams updated on performance, projects, activations and plans.





MARKETING & BRAND IMPACT

- Build Red Bull’s relevance and credibility in sport, strengthening industry networks and driving product education and usage.
- Leverage Red Bull’s global athlete and event portfolio, connecting international assets with local opportunities to maximise impact.
- Create standout athlete stories, projects and content that bring athlete personalities to life across the marketing mix.
- Deliver the annual Athlete Marketing business plan, partnering with the Head of Athletes and Media Network across planning, target setting, execution and activation to maximise consumer impact.

BUSINESS OPERATIONS

- Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements.
- Lead athlete projects from planning to execution, managing stakeholders, rights and compliance to deliver on time and within budget.
- Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan.
- Maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones.

📌 Athlete Marketing Specialist (Sydney)
🏢 Red Bull
📍 Sydney