We have an exciting role for an experienced and commercially driven Merchandise Lead to join our Lacoste team This is an exciting opportunity to play a key role in driving the continued growth of an iconic global lifestyle brand across Australia and New Zealand. Working alongside a passionate and collaborative team, you'll help shape the product strategy, drive commercially successful assortments and bring the Lacoste brand vision to life across the ANZ market.

About The Role
As the Merchandise Lead, you'll be responsible for developing and executing consumer-focused merchandise strategies that drive brand growth and commercial performance across wholesale, retail and online channels. Working closely with Global and Regional brand teams, Sales, Marketing and Direct-to-Consumer teams, you'll use your understanding of local and global market trends to build relevant, profitable product assortments that resonate with the ANZ consumer. You'll play a key role in shaping range architecture, pricing strategies and seasonal product direction, ensuring the right product reaches the right consumer at the right time.

Key Responsibilities
Will Include
• Partner with Global and Regional brand teams to execute key merchandise and brand strategies across the ANZ market
• Analyse local and global consumer trends, competitor activity and market opportunities to inform product and assortment decisions
• Develop commercially focused, consumer-led product assortments across wholesale, retail and online channels
• Drive range architecture, channel segmentation and pricing strategies to maximise brand positioning and profitability
• Collaborate with Sales,



Marketing and Direct-to-Consumer teams to identify growth opportunities and deliver strong commercial outcomes
• Partner with key wholesale customers on seasonal product requirements, special projects and product development opportunities
• Play a key role in seasonal Go-To-Market (GTM) planning and execution, ensuring alignment across key business functions
• Work closely with commercial teams to manage assortment planning, market capacity, sales and margin targets
• Build strong relationships with local and global stakeholders to influence product direction and support brand growth You Will Have
• Demonstrated 2+ years' experience in merchandising, product or assortment planning within footwear, apparel, accessories or a similar consumer-focused industry
• Strong understanding of the sports performance, lifestyle and fashion markets, with the ability to identify emerging consumer trends
• Commercial acumen with experience in range building, product segmentation, pricing and assortment planning
• A creative, strategic and analytical mindset with the ability to turn consumer insights into commercial opportunities
• Strong communication and stakeholder management skills,



with the confidence to influence and collaborate with local and global teams
• Excellent presentation skills and the ability to confidently present product strategies and recommendations to key stakeholders
• Strong Excel and PowerPoint skills, with proficiency across Microsoft Office
• The ability to work autonomously, manage competing priorities and thrive in a fast-paced workplace
• A proactive, innovative and solutions-focused approach with strong attention to detail
• Flexibility to travel domestically and internationally as required Benefits Of Joining Lacoste & Accent Group
• 40% off Accent Group brands including Hype DC, Skechers, HOKA, Platypus and more
• The opportunity to work with an iconic global lifestyle brand and influence its continued growth across ANZ
• Work alongside a passionate, supportive and collaborative team
• Opportunity to make a genuine impact on product strategy, brand positioning and commercial performance
• Genuine career development and progression opportunities across Lacoste and the wider Accent Group network At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

📌 Merchandise Lead (Melbourne)
🏢 Lacoste Australia
📍 Melbourne