Job Description

MANAGED CHANNEL EXECUTION

- Ensures Red Bull Australia is engaging its key target audiences across the top of the funnel – our local and global social media channels (Instagram, YouTube, TikTok, Discord and Twitch), driving conversion down to the funnel to Owned Platforms (RedBull.COM, Red Bull TV) directly or indirectly
- Ensures consistent, brand-adherent, local, and inclusive tone of voice; drives emotional reactions as an expert storyteller focused on Australian athletes, projects and events
- Develops and implements social strategy based on global guidance and coordination with platform partners, leading social data analysis efforts and leveraging insights to drive decisions and inform strategy across platforms
- Collaboratively leads strategy development and implementation of new channels and features (i.e. Instagram Broadcast Channels)
- Defines and grows social reach via creator and partner program, ensuring that we bring current storytelling talent into our network and open new audience potentials by working closely with Red Bull Media Network Communications and Creator team counterparts

PERFORMANCE AND PLANNING





- Analyses baseline performance of Red Bull Australia’s owned and managed channels using proprietary (Red Bull Performance Dashboard) and 3rd party tools (Emplifi, Sprinklr, Instagram Dashboard, TikTok Dashboard, etc.) on a weekly, monthly, and quarterly basis
- Leads content management processes, ensuring they are consistent for the Programming team. Ensures plans, schedules, and content are ingested, and activity is inputted across Managed into Media Planet/Airtable on a weekly basis; aiming for two weeks minimum of content planned
- Defines assigned channel priorities based on local channel performance, Global channel performance and Global guidance
- Builds consistent local cross-network programming plans, utilising local and Global programs to build awareness, relevance, content consumption and effective journeys around key moments and program releases
- Briefs related content needs and contributes to Content briefs & builds and aligns on Activation plans with Communications, Sports Marketing, Brand Marketing, Field Marketing, etc.

📌 Social Media Manager (Sydney)
🏢 Red Bull
📍 Sydney