Key Responsibilities

1. Regional Marketing Strategy &
- Execution: Develop regional marketing strategies and oversee the end-to-end execution of promotional campaigns, sales promotions, and brand-building initiatives. Allocate and manage marketing budgets to ensure effective resource utilization.
- Recent Product Go-to-Market (GTM): Plan and execute integrated local marketing campaigns for new product launches. Lead cross-functional collaboration and coordinate with media partners, advertising agencies, and offline channel partners to ensure consistent and integrated online and offline marketing activities.
- Media &
- Agency Management: Build and maintain relationships with regional media partners and advertising agencies, ensuring alignment between global marketing strategies and local market requirements.
- Social Media &
- Digital Marketing: Manage social media channels and oversee targeted digital advertising campaigns. Monitor campaign performance, analyze key metrics, and continuously optimize marketing effectiveness.
- Influencer Marketing &
- Retail Activation:



Leverage KOL and KOC partnerships to strengthen brand awareness and reputation. Collaborate with local retail partners to develop and execute marketing initiatives, while overseeing brand presentation and product merchandising in retail stores.

Requirements

1. Minimum 5 years of experience in integrated marketing and digital marketing.

Experience in the consumer electronics industry is highly preferred.

2. Strong capabilities in marketing planning, operational management, and campaign execution, with a solid understanding of international digital media platforms and digital customer experience.
3. Strong professionalism, a results-driven mindset, a high sense of ownership, and the ability to work effectively under pressure.
4. Bachelor’s degree or above. Proficiency in English, with the ability to use English as a working language.
5. Previous work experience in the Australian market is highly preferred.

📌 Marketing Manager (Sydney)
🏢 Segway
📍 Sydney