This is a hands-on management position combining Cellar Door operations, wine sales, customer experience, social media and winery events. You will take responsibility for the day-to-day operation and performance of our Cellar Door, and identify opportunities to increase visitation, wine sales and customer engagement. You will work closely with our Winemaking, Restaurant, DTC and Finance teams.

Cellar Door Operations & Wine Sales

Manage daily Cellar Door operations, including wine tastings, retail sales and visitor services.

Lead and support the Cellar Door team, including rostering, training and day-to-day supervision.

Drive wine sales, customer conversion and average transaction value through engaging customer experiences.

Maintain accurate POS transactions, stock control, daily reconciliation and operational records.

Promote Hollick's Vintage Club to visitors and work collaboratively with the DTC team on member referrals.

Social Media & Digital Engagement

Manage Hollick's social media channels, including content planning, photography, short-form videos, posting and customer engagement.

Create engaging content featuring Hollick wines, vineyard activities, winemaking, Cellar Door experiences, restaurant offerings and winery events.

Maintain and update customer-facing website content relating to winery experiences, Cellar Door, restaurant information and events.

Use quieter Cellar Door periods productively to develop marketing content and customer engagement initiatives.

Wine Experiences, Functions & Events





Develop and coordinate premium wine tastings, private group experiences and Barrel Room tastings.

Manage enquiries and coordinate arrangements for wine-related functions, venue hire and winery events.

Work collaboratively with the Restaurant team and other service providers to deliver successful events.

Build relationships with local tourism operators, accommodation providers and regional organisations to encourage winery visitation.

Business Performance

Monitor Cellar Door sales, visitor numbers, sales conversion and operational performance.

Identify opportunities to improve customer experience, increase direct wine sales and develop new visitor experiences.

Prepare regular operational updates and performance reports for management.

Experience in Cellar Door operations, wine retail, hospitality, tourism or a similar customer-facing environment.

Strong interpersonal skills and confidence presenting and selling wines.

Experience supervising staff and managing day-to-day operations.

Positive organisational skills and commercial awareness.

Confidence using social media platforms and creating engaging digital content.

The ability to work independently, manage competing priorities and take initiative.

Wine industry knowledge, experience coordinating events and familiarity with POS or retail management systems will be highly regarded.

Formal wine qualifications, such as WSET Level 2 or equivalent, are desirable but not essential.

SA
Australia

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📌 Cellar Door & Customer Experience Manager - Hollick Estates (Coonawarra)
🏢 Hollick Estates
📍 Coonawarra