Who We Are

Embark on an exciting opportunity with The Sorbent Paper Company, Australia's trusted household paper products business since 1952.

As we continue to grow and evolve, we are expanding our Consumer division through the acquisition of two iconic feminine care brands, Carefree and Stayfree. This is a rare opportunity to shape the future of brands that have supported Australian consumers for generations while helping drive growth in one of Australia's most important personal care categories.

When you join us, you become part of a team where collaboration, innovation and accountability are valued. You'll have the opportunity to influence strategic direction, work alongside talented commercial and marketing professionals, and play a critical role in building the next chapter of our consumer business.

About the Role

We are seeking an experienced and commercially minded Brand Manager to lead the development and execution of brand strategies for our newly acquired feminine care portfolio, including Carefree and Stayfree.

This is a unique opportunity to take ownership of iconic brands and help shape their future growth. You will be responsible for developing and delivering brand plans, driving innovation, leading marketing campaigns, identifying growth opportunities and partnering closely with Sales, Category, Supply Chain and external agency partners to deliver outstanding commercial outcomes.

The successful candidate will bring a strong blend of brand-building capability, consumer insight, commercial acumen and a passion for transforming brands within a dynamic FMCG environment.

Key Responsibilities

Brand Strategy & Planning

- Develop and execute annual brand plans aligned with business objectives and growth targets.
- Manage brand positioning and long-term brand equity development.




- Own marketing budgets and ensure effective allocation of resources.
- Identify opportunities to drive market share and category growth.

Innovation & Product Development

- Lead innovation and product renovation initiatives from concept through to launch.
- Partner with cross-functional teams to identify consumer-led opportunities.
- Support packaging improvements and portfolio optimisation projects.
- Deliver commercially successful new product launches.

Marketing Campaign Execution

- Develop and execute integrated marketing campaigns across multiple channels.
- Work closely with creative, media and research agencies to deliver compelling consumer communications.
- Ensure consistency of brand messaging across all consumer touchpoints.
- Measure campaign effectiveness and optimise performance.

Consumer & Category Insights

- Analyse market trends, consumer behaviour and category performance.
- Utilise consumer research and brand health data to identify growth opportunities.
- Monitor competitor activity and emerging market developments.
- Translate insights into commercially actionable recommendations.

Customer & Cross-Functional Collaboration

- Support retailer range reviews and joint business planning initiatives.
- Partner closely with Sales, Finance, Supply Chain, Quality and Operations teams.
- Act as a key advocate for the consumer across the business.




- Build engagement around major brand initiatives and innovation programs.

About You To be successful in this role, you will bring:

- 5-10 years' experience in Brand Management within FMCG, personal care, healthcare or consumer products.
- Demonstrated success managing brands and delivering commercial growth.
- Experience developing and executing integrated marketing campaigns.
- Experience managing innovation and new product development projects.
- Excellent project management and stakeholder engagement skills.
- Robust commercial acumen with an understanding of P&L; and profitability drivers.
- Ability to thrive in a fast-paced and evolving business environment.

Preferred Experience

- Experience within Feminine Care, Personal Care, Health & Wellness or Consumer Healthcare categories.
- Exposure to major Australian retailers including Coles, Woolworths, Chemist Warehouse and Priceline.
- Tertiary qualifications in Marketing, Business or a related discipline.

Why Join Sorbent?

- Opportunity to work on two iconic brands with strong consumer recognition.
- Play a key role in the future growth of Carefree and Stayfree.
- Join a business investing in innovation and category expansion.
- Work within a collaborative and entrepreneurial culture.
- Genuine opportunity to make an impact and influence business direction.
- Competitive remuneration package and career development opportunities.

Ready to Apply?

If you're a passionate brand marketer who enjoys combining strategic thinking with hands-on execution and wants to help shape the future of Australia's leading feminine care brands, we'd love to hear from you.

Apply now and become part of the next chapter of Carefree and Stayfree at The Sorbent Paper Company.

📌 Brand Manager (Melbourne)
🏢 Sorbent Paper Company
📍 Melbourne