Package: Competitive base salary + superannuation + vehicle allowance + uncapped sales commission

About the Brand

Represent a much-loved Australian babywear and children's lifestyle brand with a distinctive design aesthetic and an established presence across the wholesale market.

Known for its beautiful products, quality craftsmanship and thoughtful approach to design, the brand combines timeless appeal with a fresh, contemporary perspective. Its seasonal collections are sold through a diverse network of independent retailers, boutiques and lifestyle stores, supported by long-standing relationships and a strong understanding of the retail market.

With an established customer base and exciting opportunities to expand its wholesale presence, the business is focused on building lasting partnerships with retailers, growing existing accounts and reaching new customers across Victoria.

This is an opportunity to represent a desirable Australian brand, work with beautiful product collections and play a key role in the continued growth of an established wholesale business.

About the Opportunity

We are seeking an energetic, commercially minded Area Manager to manage and grow an established portfolio of wholesale accounts across metropolitan and regional Victoria.

This is a relationship-driven, field-based sales role suited to someone who enjoys working directly with retailers, building robust business relationships, presenting seasonal collections and identifying opportunities to increase sales.

The focus extends beyond maintaining existing accounts. You will be responsible for unlocking further potential within the current customer base, increasing product penetration,



driving replenishment and developing new wholesale business across targeted locations.

Approximately 4.5 days per week will be spent on the road, visiting existing and prospective accounts throughout the territory, with time dedicated to account management, sales development and retailer relationships.

Working closely with the head office team, you will play an important role in strengthening the brand's retail partnerships, expanding its market presence and supporting wholesale growth.

Key Responsibilities

- Build and maintain strong, long-term relationships with an established portfolio of wholesale customers.
- Deliver a high level of personalised, sales-driven customer service through regular store visits, phone calls and email communication.
- Understand each retailer's customer base and identify opportunities to improve product selection, stock availability and sales performance.
- Proactively manage reorders, replenishment and in-season sales opportunities.
- Identify opportunities to increase product penetration and grow the value of existing accounts.
- Support retailers with product information and brand assets to help them promote the brand effectively.

Territory Growth & New Business Development

- Identify, target and develop new wholesale accounts across metropolitan and regional Victoria.
- Research potential retailers,



assess their suitability for the brand and initiate new business conversations.
- Develop existing accounts by identifying product range gaps, opportunities for additional categories and potential for increased retail space.
- Build relationships with independent retailers and relevant professional and national buyers.
- Use digital research, social media and other prospecting tools to identify suitable new business opportunities.
- Plan and manage territory visits effectively to maximise account engagement and sales opportunities.

Seasonal Collections & Product Presentation

- Present two seasonal collections each year to existing and prospective wholesale customers.
- Conduct collection presentations at retailer locations and seasonal launches, including hotel-suite presentations where required.
- Recommend appropriate product selections and quantities based on each retailer's customer profile and commercial requirements.
- Support the placement and ongoing visibility of brand display units within retail stores.
- Merchandise products during store visits, checking presentation, stock availability and opportunities to improve sell-through.
- Identify opportunities for additional orders and complementary products during retailer visits.

Commercial Performance & Reporting

- Work towards agreed sales, account development and territory KPIs.
- Monitor account performance and identify opportunities to improve sales, reorders and overall account value.
- Maintain accurate customer information, sales activity and pipeline data.
- Prepare weekly and seasonal reports on sales performance, account development and territory opportunities.
- Provide market intellige

📌 Field Sales Representative (Melbourne)
🏢 Who in the Zoo Recruitment
📍 Melbourne