Your new company

Lumiere Lifestyle Group is an Australian profit-for-purpose group with an ambitious growth strategy across care, property and social infrastructure. Entrepreneurial and commercially focused, the Group acquires and supports independent businesses while preserving the brands and identities that make them successful.

With continued organic growth and an active acquisition pipeline, Lumiere is investing in the corporate capability required to support an increasingly sophisticated portfolio. Its growing Corporate Services function is being established from its Geelong headquarters.

Your new role

As Head of Marketing, you will take ownership of Lumiere Lifestyle Group’s marketing and communications strategy and build a high-performing, scalable function to support its next phase of growth.

This broad commercial leadership role spans strategy, brand, digital, data and insights, internal and corporate communications, PR and events for a house of brands.

Your initial focus will be understanding the business, taking ownership of current activity and developing a clear three-year marketing strategy. You will then build the team, agency partnerships, budget, systems and operating model required to deliver it.

Data and commercial performance will sit at the heart of the function. You will establish meaningful measures of marketing performance and ROI, using data and insights to guide investment and future decisions.

You will also support Lumiere’s acquisition strategy, including positioning the Group with potential acquisition partners and investors,



integrating new businesses and shaping how brands connect across the broader portfolio.

Separately, you will lead marketing and communications to support investor relations and Lumiere’s financial products, including the Lumiere Bond.

This is a strategic and hands-on leadership role requiring commercial thinking, creative judgement and the ability to operate comfortably in a fast-moving, evolving environment.

What you'll need to succeed

- Significant senior marketing leadership experience, including leading a team

- A strong commercial mindset with clear understanding of growth, investment and ROI

- Experience developing marketing strategy within a complex or multi-brand organisation

- Demonstrated experience building, transforming or scaling a marketing function

- Strong brand capability and strategic and creative judgement

- Experience using data and analytics to guide marketing investment and performance

- Experience managing agencies and progressively developing capability in-house

- Exposure to acquisitions, growth businesses or organisational transformation

- Senior capability across corporate communications, PR and reputation management

- Confidence working with executives and managing complex stakeholder relationships





- The ability to balance strategic leadership with hands-on delivery

- Tertiary qualifications in marketing, communications or a related discipline

- Ability to work from the Geelong office, with increasing flexibility over time

- Police and NDIS Worker Screening checks, or willingness to obtain

Direct community services experience is not essential. Lumiere welcomes commercially minded marketing leaders from complex, regulated or growth environments, including healthcare, financial services, property, infrastructure or essential services.

What you'll get in return

This is an opportunity to build, rather than inherit, a marketing function within an entrepreneurial organisation with significant growth ambitions.

You will have the scope to set the strategy, shape the team and influence how marketing supports acquisition, investment, brand growth and business expansion. As Lumiere grows, there is genuine potential for the position to expand in seniority and influence.

The role is initially a 12-month fixed-term contract with potential to become permanent. A market-competitive salary and performance bonus against agreed KPIs is on offer.

What you need to do now

Your Marketing recruitment expert, Sonia Diestel-Feddersen, is recruiting this exciting vacancy. If you meet the above brief, please apply via the link below with your CV and tailored cover letter in one document.

For a confidential discussion, please call Sonia Diestel-Feddersen or Georgia Galloway on 08 •••• •688 or email ••••@hays.com.au.

📌 Head of Marketing (Geelong)
🏢 Hays Marketing
📍 Geelong