- Design a customer strategy and segmentation model (current vs. future state) to find Merchant Services optimal ‘Where to play’ and ‘How to win’ positioning.
- Develop an AI-enabled propensity-based leads model to enable our portfolio transition and measurement against our progress.
- Ability to communicate, engage, manage, and influence a diverse range of stakeholders (from peers/business partners to senior executives).
- Consider market (incl. regulatory), competitor, customer, and internal dynamics, develop a Merchant Services wide customer strategy (with an ideal target state segmentation by portfolio size and composition POV).
- To support execution of the strategy vs. our current portfolio, develop an AI-enabled propensity-based leads model for our frontline distribution partners to help shape and growth our portfolio across segments, products, and distribution channels.
- Continuously measure our customer strategy execution performance and propensity-model optimisation.

📌 Ai-Driven Customer Strategy Consultant (Melbourne)
🏢 NAB
📍 Melbourne