Sanitarium is an Australian-owned business behind some of the country’s most iconic brands, including Weet-Bix, UP&GO;, So Good and The Alternative Dairy Co.

The Role

Love social media? Always know what’s trending before everyone else?

We’re looking for an Assistant Social Media Specialist to help our brands stay connected to culture, conversations and communities online.

Working with our Social Media Manager and brand teams, you’ll:

- Spot emerging trends, cultural moments and social opportunities.
- Manage day-to-day community engagement across our brands.
- Monitor consumer conversations and turn them into useful insights.
- Support content scheduling, publishing and social reporting.
- Get involved in campaigns, influencers and creator activity.
- Support brand activations, events and real-time content.

About you

You’re curious,



creative and genuinely interested in what makes people engage online.

You’ll bring:

- Strong knowledge of Meta and TikTok.
- Great writing and communication skills.
- Robust organisation and attention to detail.
- A relevant tertiary qualification.
- Social media, customer service, marketing or digital content experience will be highly regarded.

Benefits of working at Sanitarium

- Early finish every Friday
- On-site gym and fitness app access
- Mental health and wellbeing support
- Excellent development and career opportunities
- A supportive, purpose-led workplace

Find out more about careers at Sanitarium

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📌 Assistant Social Media Specialist (Gosford)
🏢 Sanitarium Health & Wellbeing
📍 Gosford