Job Info

Location: WELSHPOOL, WA

Salary: $80,001 - $100,000

Job Type: Permanent position | Full time position

Job Description

Cathay Building Pty Ltd 242 Treasure Road, Welshpool WA 6106 Full-Time Marketing Specialist SALARY $85,000 to 90,000 per annum plus Superannuation Position Overview The Marketing Specialist is responsible for identifying market opportunities, developing and implementing marketing strategies, and providing specialist marketing advice to support Cathay Building's business growth and market presence within the residential construction industry. The Marketing Specialist contributes to the promotion of the company's construction services through market research, analysis of customer demand, marketing planning and coordination of promotional activities, ensuring marketing initiatives support business objectives, strengthen brand positioning and improve engagement with target markets.

Duties and Responsibilities 1. Conduct market research to identify opportunities for residential construction services, assessing customer demand, industry trends and competitive conditions. 2. Analyse market data, customer demographics and competitor activities to identify target markets and potential business opportunities.

3. Develop and implement marketing strategies and programs to promote the company's construction services, strengthen market presence and support business growth. 4. Research and recommend marketing approaches, including service positioning, pricing considerations, promotional methods and marketing channels. 5. Plan and coordinate marketing campaigns across digital,



print and other channels to promote the company's services, capabilities and competitive advantages.

6. Develop brand positioning and communication strategies to strengthen brand awareness, maintain a consistent identity and improve market recognition. 7. Monitor and evaluate marketing campaigns and promotional activities, analysing performance data and recommending improvements to marketing strategies. 8. Provide specialist marketing advice and market insights to management, sales and business development personnel to support marketing and business decisions.

9. Prepare marketing plans, market research reports and performance assessments to support management decisions and improve marketing effectiveness. Assessment Criteria

- A bachelor’s degree or higher qualification combined with a minimum 3 years of relevant skilled experience in marketing, market research, marketing strategy development or related activities.
- Demonstrated experience developing and implementing marketing strategies, promotional programs and initiatives to support business objectives.
- Strong ability to conduct market research, analyse customer preferences,



assess competitor activities and identify market opportunities.
- Experience with digital marketing platforms, marketing analytics tools or other relevant marketing software and tools.
- Sound knowledge of marketing principles, brand positioning, customer engagement strategies, pricing considerations and promotional methods across relevant marketing channels.
- Ability to analyse marketing performance data, interpret market trends and prepare reports and recommendations to support business decisions.
- Understanding of residential and building construction industries or demonstrated willingness to rapidly acquire relevant industry knowledge.
- Strong analytical, communication, organisational and problem-solving skills, with the ability to work independently and collaboratively with business professionals.

The Marketing Specialist is expected to provide specialised marketing expertise across the company's business activities, working in alignment with organisational objectives and in collaboration with management, sales and business development personnel. The role requires sound marketing knowledge, strong analytical capabilities and the ability to translate market research and customer insights into effective marketing strategies, promotional initiatives and recommendations that support the company's market positioning and business growth. How to apply: Applications open on 04 November 2026 and close on 03 December 2026.

Please send your CV to ****@businessnest.com.au. Please include the job role title in your email.

📌 Full-Time Marketing Specialist (Welshpool)
🏢 Business Nest
📍 Welshpool