An exciting opportunity for a Creative Content Specialist - Video to join a rapidly growing business, MyRacehorse. In this role you play a key role in the ongoing development of engaging content, that promotes ownership and celebrates MyRacehorse runners. This role will be based in Melbourne and work with a team of passionate like-minded individuals with an ambition to positively disrupt the racing industry and create engaging ownership experiences in Australia.

This position reports into the Marketing & Content Manager. The primary purpose of the position is to design and produce content that is made available on MyRacehorse’s digital platforms including website, app, eDM’s and social media platforms. The role will also assist with other duties as required.

This role sits within the Marketing department of the organisation to continue to develop and evolve the MyRacehorse brand.

Key Responsibilities

Brands & Portfolios

- In this role you will be responsible for the creative and content development across the following portfolios:

o MyRacehorse o Mane Street

Video and Content Creation

- Edit and produce engaging video content for use across social media, the website, the app, and other digital platforms.
- Collaborate with the marketing team to develop and execute video-first campaigns that enhance brand awareness and drive customer engagement.
- Develop short-form video for social media platforms like Instagram Reels, TikTok, and YouTube Shorts, as well as longer-form storytelling content.
- Ensure all content aligns with the overarching content strategy and adheres to brand guidelines.
- Stay updated with the latest video and multimedia trends,



especially in the sporting and racing industries.
- Support the marketing team by creating static and multimedia graphics for digital and social media platforms.
- Develop sales-focused graphics to support campaigns, social media, and eDMs.

Digital and Social Media

- Collaborate with the marketing team to manage content across MyRacehorse platforms (i.e., website, app).
- Align video and graphic design efforts with the broader CRM or Social Media calendar and campaign objectives.
- Help manage the MyRacehorse video and image library for use across multiple channels.

Qualifications

- Robust skills in video production, including planning, filming, lighting, and audio capture for digital content.
- Proficiency in video editing and post-production using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software.
- Experience in creative storytelling, scriptwriting, and developing concepts tailored to social media and digital audiences.
- Background in digital content strategy, social media content creation, and basic knowledge of digital marketing principles.
- Ability to manage multiple projects, meet deadlines, and work effectively in a hybrid environment with on-site and remote collaboration.
- Strong communication and interpersonal skills, with the ability to work closely with trainers, team members, and on-camera talent.
- Comfort working in outdoor and event environments, including race days and stable visits; interest in horse racing or sports storytelling is highly beneficial.
- Relevant qualification or equivalent experience in film, media, communications, or a related field.

📌 Creative Content Specialist - Video (Melbourne)
🏢 MyRacehorse
📍 Melbourne