What do you want from your next role?

- Real career progression with clear pathways to grow
- Autonomy and trust to own your work without micromanagement
- Learn from senior practitioners with direct access to experienced leaders
- A no-blame culture where we solve problems together
- Transparent leadership with visibility into the why behind decisions
- Recognition and rewards for meaningful, achievable results
- Wellness Wallet to invest in your health and wellbeing
- Monthly Impressive Day Off (one extra day of leave every month)

At Impressive you’ll get them all…

As a people-first, tech-powered performance marketing agency, we’ve been helping ambitious brands grow for over a decade. Along the way, we’ve learnt what makes a great working setting and what it takes to deliver real results for our clients.

We blend AI, innovation and proven digital strategies to drive commercial results, fast. And we’ve built a culture where people are trusted to do great work, develop their careers and maintain a healthy balance along the way.

Ready to take the next step?

Reporting to the Performance Director, the Digital Marketing Specialist is responsible for managing and growing a portfolio of clients across SEO and paid media. Acting as the primary point of contact, you will build long-term client relationships, understand their broader business objectives and develop integrated digital strategies that drive performance and growth.

This is primarily a relationship and strategy-focused role. You will work closely with our specialist teams to translate client goals into clear plans, coordinate resources, manage deliverable timelines and ensure the quality of work meets expectations. You will also lead client reporting,



communicate performance insights and ensure agreed KPIs, client needs and retention targets are met.

Alongside managing existing accounts, you will identify growth opportunities through upselling, cross-selling, referrals and word of mouth, partnering with the Performance team to drive the ongoing development of your portfolio.

Key Responsibilities

- Manage a portfolio of 10–15 SEO and paid media clients, building strong relationships and acting as their primary point of contact.
- Lead regular client meetings and quarterly strategy reviews, managing expectations, resolving issues and maintaining high client satisfaction and retention.
- Develop integrated SEO and paid media strategies aligned with client objectives, setting priorities, recommending budgets and identifying growth opportunities.
- Identify and drive upsell, cross-sell and new business opportunities through existing client relationships and referrals.
- Coordinate specialist teams, resources and campaign delivery, ensuring clear briefs, quality execution and deadlines are met.
- Analyse campaign performance across Google Ads, Meta, GA4 and Search Console, translating data into actionable insights and presenting regular client reports.
- Review and quality-assure campaign deliverables before they reach clients, escalating complex technical matters where required.
- Maintain accurate client scopes, scorecards, contact plans,



CRM records and MRR forecasts.
- Leverage Skailed and stay up to date with industry developments, emerging technologies and AI search (GEO) to inform client strategies.

About You

- 2+ years' experience in digital marketing, ideally within an agency, client services or account management environment.
- Strong working knowledge of SEO, GEO and paid media, with the confidence to discuss strategy, performance and best practices with clients.
- Experience developing digital strategies across multiple industries, with a focus on measurable results and commercial outcomes.
- Strong analytical skills, with the ability to interpret channel data and turn insights into actionable recommendations.
- Excellent communication and interpersonal skills, with the ability to build relationships and explain technical concepts in plain English.
- Commercially minded, with an understanding of how digital marketing drives client revenue and business growth.
- Highly organised and proactive, with the ability to manage multiple accounts, competing priorities and deadlines.
- Experience briefing, delegating and quality-checking work across specialist teams.
- A self-starter who takes ownership, solves problems and remains calm under pressure.
- A results-driven team player with a genuine passion for digital marketing and client success.

Nice to Have

- Google Ads or Google Analytics certifications.
- Experience with SEO tools such as Semrush, Ahrefs or Screaming Frog.
- Hands-on experience managing paid media campaigns or delivering SEO.
- Familiarity with Looker Studio, LinkedIn, TikTok or Microsoft Ads.
- Understanding of landing page optimisation and CRO.

📌 Digital Marketing Specialist (Cremorne)
🏢 Impressive
📍 Cremorne