- Develop and execute the founder’s personal brand strategy
- Define clear positioning, messaging, voice and content pillars
- Build a LinkedIn strategy designed to grow the right professional network
- Turn the founder’s experience, opinions and expertise into compelling content
- Identify thought-leadership opportunities and relevant industry conversations
- Develop strategies for meaningful engagement with founders, executives, brokers, finance professionals and potential partners
- Understand audience psychology and create content that builds trust, authority and recall
- Work with our content and creative teams to translate strategy into posts, videos, carousels and other formats
- Track what’s working and continuously refine the strategy

Job Specification

We’re looking for someone who understands

Requirements

- Proven experience in personal branding, brand strategy, or LinkedIn strategy
- Strong understanding of marketing psychology and audience behaviour




- Ability to develop clear personal positioning, messaging, and brand voice
- Solid knowledge of LinkedIn growth and professional networking strategies
- Ability to transform a founder’s experience, expertise, and opinions into thought leadership
- Excellent storytelling and content strategy skills
- Understanding of B2B marketing and executive/founder audiences
- Ability to identify industry conversations, networking opportunities, and relevant connections
- Strategic mindset with the ability to look beyond followers, likes, and vanity metrics
- Ability to analyse performance and continuously refine the personal brand strategy
- Strong communication and collaboration skills
- Experience working with founders, executives, or senior professionals preferred

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📌 Personal Branding Specialist (New South Wales)
🏢 Outsourcing Mate
📍 New South Wales