Are you a commercially minded Product Developer who understands that great products need to do more than look good?

We're partnering with a leading global apparel and lifestyle business to recruit a Product Developer who will play a key role in developing, launching and growing its product range across e-commerce and wholesale.

This is a hands-on opportunity for someone who understands the full product lifecycle, from technical development and sampling through to production and launch. A strong understanding of how products perform in an e-commerce and direct-to-consumer workplace is particularly important.

About the Brand

Join a globally recognised apparel and lifestyle brand inspired by the ocean and the people who live for it. Deeply connected to surf, fishing and boardsports culture, the brand embodies an authentic, adventurous lifestyle, creating products designed for those who feel most at home on the water and outdoors.

Working closely with e-commerce, sales, marketing, international teams and suppliers, you'll play a key role in developing products that reflect the brand's identity, connect with its community and drive growth across wholesale and direct-to-consumer channels.

Key Responsibilities

Product Development

- Manage products from concept through sampling, development, production and launch.
- Create and maintain technical packs, product specifications and garment details.
- Coordinate samples, fit approvals, revisions and product approvals throughout the development process.
- Work directly with suppliers and manufacturers to ensure products meet quality, design and cost requirements.
- Contribute to seasonal range planning and product development across wholesale and e-commerce.
- Use sales performance, customer feedback and market insights to identify opportunities for new products and improvements to existing styles.
- Manage development timelines and collaborate with internal teams and international stakeholders to ensure products are delivered to schedule.

E-Commerce

- Work closely with the e-commerce team to understand online product performance and identify gaps within the existing range.




- Identify opportunities to develop new products and strengthen the direct-to-consumer offering.
- Collaborate with e-commerce and marketing teams on product launches, campaigns and product presentation.
- Contribute to product descriptions, specifications, pricing and online merchandising in collaboration with the relevant teams.
- Analyse online sales, conversion and customer behaviour to identify opportunities for growth.
- Use e-commerce data and customer feedback to influence future product development.
- Recommend ways to improve the product assortment and support online sales performance.

Wholesale

- Work closely with sales and wholesale teams to understand retailer requirements and market opportunities.
- Contribute to wholesale range planning, product presentations and seasonal launches.
- Ensure product development considers the needs of both wholesale customers and direct-to-consumer customers.
- Monitor product performance and identify opportunities for growth.
- Use retailer feedback and market insights to influence product development.
- Consider commercial requirements, costing and margins throughout the development process.

Market & Commercial

- Monitor competitors, market trends and customer behaviour to identify new product opportunities.
- Identify gaps in the existing range and recommend commercially viable products.
- Analyse wholesale and e-commerce sales performance to inform future product development.
- Identify high-performing and underperforming products and recommend opportunities for improvement.
- Contribute to costing, pricing, margin considerations and seasonal range planning.
- Collaborate with the e-commerce buying team on forecasting and initial order quantities.
- Balance brand positioning,



customer demand and commercial performance when developing products.

About You

We're looking for someone with solid product development experience, strong technical capabilities and a good understanding of e-commerce.

Ideally, you will have:

- 2-5 years' product development experience, preferably within apparel, fashion or lifestyle.
- Hands-on experience creating tech packs and managing product specifications.
- Experience coordinating samples, fit approvals, revisions and product development timelines.
- Experience working with manufacturers and suppliers.
- A strong understanding of garment construction, sampling and production.
- An understanding of e-commerce and direct-to-consumer retail.
- Experience using sales data, customer feedback and market insights to identify product opportunities.
- Commercial awareness of costing, pricing, margins and product profitability.
- Strong organisational and project management skills.
- A good eye for product, design and brand presentation.
- Experience in surf, boardsports, fishing, outdoor or performance apparel would be advantageous.

What Success Looks Like

Success in this role means developing products that customers want, retailers want to buy and the business can make money from.

You will help the business:

- Develop commercially successful products across wholesale and e-commerce.
- Ensure the right products are available for the right season.
- Identify gaps in the e-commerce range and opportunities for new product development.
- Support e-commerce growth through relevant and commercially viable product ranges.
- Improve product performance through customer insights and sales analysis.
- Maintain healthy margins and meet product cost requirements.
- Manage product development efficiently, from sampling through to production.
- Deliver seasonal ranges and product launches on time and to a high standard.

If you're a commercially minded Product Developer who wants genuine ownership of the technical development process and the opportunity to influence the product range, we'd love to hear from you.

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📌 Product Developer (Melbourne)
🏢 Who in the Zoo Recruitment
📍 Melbourne