Autel is a global leader in intelligent diagnostics, ADAS calibration, wheel alignment and digital repair solutions for the automotive aftermarket. Backed by a full R&D-to-manufacturing; footprint, Autel equips workshops worldwide with advanced, workshop-proven technology — from handheld diagnostic tools to automated ADAS calibration and wheel alignment systems such as the MaxiSYS IA1000, IA900WA and MA600.

Through Autel Australia, we serve the Australian automotive aftermarket with a dedicated local presence, supporting workshops, tyre and mechanical chains, dealers and distribution partners nationwide.

Role Overview

We are looking for a results-driven National Sales Manager to lead the sales of our ADAS calibration equipment and wheel alignment systems across Australia. Based in Australia (location flexible, with national travel), you will own the commercial strategy and execution for this product line — growing the dealer network, building direct customer relationships and turning Autel's technology leadership into market share.

Key Responsibilities

- Sales strategy & execution: Develop and execute the national go-to-market strategy for ADAS calibration and wheel alignment products to achieve revenue and market-share targets.
- Channel development: Recruit, develop and manage distributors, dealers and buying groups; align channel incentives, inventory and pricing with company strategy.
- Key accounts management: Own key accounts and high-potential customers — workshops, tyre and mechanical service chains, collision repairers and fleets — from demonstration to close.
- Technical selling:



Lead product demonstrations and onsite/online training so customers clearly understand the ROI of ADAS calibration and wheel alignment investment.
- Market intelligence: Monitor competitors, market trends and ADAS legislation affecting the Australian aftermarket, and feed insights back to product and marketing teams.
- Marketing support: Plan and execute trade shows (e.g. AMA and state automotive events), campaigns and promotions together with the local and global marketing teams.
- Forecasting & reporting: Own sales forecasting, pipeline management and reporting; provide accurate business reviews to leadership.
- Cross-functional collaboration: Work closely with product management, technical support and the global team to resolve customer issues and drive continuous improvement.

Qualifications & Experience
- 5+ years of B2B sales experience in the automotive aftermarket, preferably in workshop equipment — ADAS calibration, wheel alignment, diagnostics or related technology.
- Proven track record of achieving or exceeding sales targets and growing channel business.
- Robust network across Australian workshop equipment distributors, buying groups, tyre chains and service networks.
- Solid technical aptitude and the ability to sell technology — experience with ADAS calibration or wheel alignment equipment is a strong plus.
- Self-starter who can work independently from a home base and travel nationally.
- Excellent communication, negotiation and relationship-building skills in English.
- Valid driver's licence and legal right to work in Australia.

📌 Sales Manager (Sydney)
🏢 Autel Intelligent Technology
📍 Sydney