Key Responsibilities

Sales Strategy and Business Development

- Develop and implement sales strategies, establish sales targets and monitor business

performance.

- Identify recent market opportunities, develop commercial partnerships and strengthen

customer relationships.

- Analyse sales trends and competitor activities to maximise revenue and customer

loyalty.

Franchise Development and Expansion

- Develop and implement strategies to promote franchise opportunities and attract

potential franchisees.

- Identify potential franchise markets and support the expansion of the Old Man Pho

restaurant network.

- Oversee franchise marketing campaigns, lead generation and prospective franchisee

relationships.

Retail Product Expansion

- Develop sales and marketing strategies for the planned launch of packaged products,

including pho broth and rice noodles.

- Identify potential supermarket, grocery and wholesale distribution partners.

- Conduct market research and develop product positioning, pricing and promotional

strategies.

Marketing Strategy and Brand Management

- Direct marketing campaigns across digital platforms, social media, websites and other

advertising channels.





- Develop brand positioning strategies to increase brand awareness, customer

engagement and loyalty.

- Monitor marketing performance and implement strategies to improve campaign

effectiveness.

Team Leadership and Performance Management

- Direct and coordinate sales and marketing activities undertaken by staff and external

agencies.

- Develop marketing budgets, establish KPIs and monitor sales and marketing

performance.

- Prepare sales forecasts, performance reports and strategic recommendations for senior

management.

Qualifications and Experience

- Bachelor’s degree or higher qualification.

- Demonstrated experience in sales and marketing management or business development.

- Experience in hospitality, or retail distribution is highly regarded.

- Strong knowledge of sales strategies, digital marketing, market research and brand

management.

- Excellent leadership, communication, negotiation and analytical skills.

- Ability to develop commercial strategies, manage budgets and achieve business growth

Pay: $80,000.00 – $85,000.00 per year

Work Location: In person

📌 Sales and Marketing Manager (Melbourne)
🏢 Old Man Pho Group
📍 Melbourne