About NIBA

The National Insurance Brokers Association (NIBA) is the unified voice of the insurance broking profession across Australia.

Our mission is to empower our members and strengthen our community. We advocate for the profession and support insurance brokers as essential advisers to Australian communities.

Guided by our three strategic pillars of Advocacy, Professionalism and Community, NIBA delivers a diverse range of initiatives, including industry advocacy, research, professional development, events and member engagement programs.

We are seeking a creative and motivated Marketing Coordinator to join our team and contribute to the development and delivery of marketing activities that support NIBA's strategic objectives and strengthen our engagement with members and the wider insurance industry.

Reports to

The Marketing Coordinator reports to the Communications and Marketing team lead, with oversight from the CEO, and works collaboratively with colleagues across NIBA.

Responsibilities

The Marketing Coordinator is responsible for planning, developing, coordinating and evaluating marketing and communications campaigns that promote NIBA's membership services, events, professional development programs, research and industry initiatives.

The role contributes to NIBA's marketing strategy through campaign planning, audience research, digital marketing, content development and performance analysis. Working collaboratively with internal teams and external partners, the Marketing Coordinator helps strengthen NIBA's brand, increase engagement and support the delivery of organisational objectives.

Main Tasks and Duties

- Planning, developing and coordinating integrated marketing and advertising campaigns to promote NIBA's membership services, events, career development programs and industry initiatives.
- Contributing to the development of marketing strategies and campaign plans, identifying target audiences, promotional opportunities and appropriate marketing channels to support NIBA's objectives.




- Coordinating the production of marketing and advertising materials, including campaign artwork, digital content, copywriting, email communications, videos and promotional assets, working with internal teams and external suppliers.
- Developing, writing and editing engaging content across multiple channels, including electronic direct mail (EDMs), website articles, social media, newsletters and other NIBA publications.
- Planning, scheduling and managing social media content across NIBA's platforms to strengthen brand awareness, promote initiatives and increase engagement with members and industry stakeholders.
- Supporting the development and delivery of NIBA's Insure Your Future initiative, including marketing campaigns, career expos and promotional activities designed to attract new talent to the insurance broking profession.
- Conducting and supporting market research activities, including member surveys, audience analysis and industry research, to identify engagement opportunities and inform marketing planning.
- Managing audience segmentation and coordinating targeted email marketing campaigns using NIBA's customer relationship management (CRM) and marketing platforms.
- Maintaining and updating website content and implementing digital marketing improvements, including search engine optimisation (SEO), to enhance NIBA's online presence and audience engagement.
- Monitoring and evaluating marketing campaign performance, analysing engagement, reach and conversion data, and preparing reports and recommendations to improve future marketing activities.




- Collaborating with the broader NIBA team to ensure marketing activities are aligned with organisational priorities, brand guidelines, campaign objectives and delivery timelines.

Qualifications and Experience Required

- A Bachelor's degree in Marketing, Communications or a closely related discipline, or an equivalent recognised qualification.
- At least five years of relevant professional experience may substitute for the formal qualification.
- A minimum of 12 months of recent, relevant experience in marketing, digital marketing, campaign coordination or a related field.

Skills Required

- Demonstrated ability to develop, plan and coordinate marketing campaigns across digital, social media, email and other communications channels.
- Strong copywriting, editing and content development skills, with the ability to tailor communications to different audiences and platforms.
- Experience using digital marketing tools, social media platforms, CRM systems and email marketing software to deliver targeted campaigns.
- Ability to analyse marketing performance data, interpret audience insights and develop recommendations to improve campaign effectiveness.
- Understanding of market research, audience segmentation and the application of research findings to marketing planning.
- Knowledge of website content management, digital marketing practices and search engine optimisation.
- Strong organisational and project management skills, with the ability to manage multiple campaigns, coordinate stakeholders and deliver work within agreed timelines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with colleagues, external suppliers and industry partners.
- A creative and proactive approach to marketing, with strong attention to detail and the ability to contribute ideas and recommendations that support organisational objectives.

If this sounds like the right fit for you, please apply or send your CV to: [email protected]

Pay: $85,000.00 – $95,000.00 per year

Work Location: In person

📌 Marketing Coordinator (Haymarket)
🏢 National Insurance Brokers Association
📍 Haymarket