About the role

Reporting to the Marketing Manager, you'll play a pivotal role in shaping and delivering the company's marketing strategy across several established brands. As the second-in-charge (2IC) within the marketing team, you'll take ownership of campaign planning, content creation, digital communications, brand management, and day-to-day coordination of marketing activities.

You'll have the autonomy to identify opportunities, drive initiatives forward, and help keep the broader marketing function operating effectively. This role will suit someone who enjoys being a genuine marketing generalist, combining campaign strategy, content creation, social media, email marketing, digital communications, creative production, and project coordination.

Key responsibilities

- Drive and maintain a yearly campaign calendar, with creative output planned and delivered in advance each quarter

- Develop the key message and story behind each campaign, translating business and product priorities into a clear, consistent narrative

- Translate campaign messaging into a content plan across web, social media, literature and marketing collateral

- Act as 2IC to the Marketing Manager, overseeing and coordinating marketing BAU activities amongst the team

- Manage a task tracker and report 'on team deliverables

- Write and produce copy and creative content that brings campaign messaging to life across digital and print channels

- Create high-performing ad creative for use across all PPC platforms, including Meta, Google and Bing





- Develop and maintain an asset library of quality photos and videos for all businesses

- Edit and produce high quality and engaging videos and photographs for social media, websites and other digital platforms, using AI tools to support

- Manage the company social media business accounts, including LinkedIn, Instagram, Facebook and TikTok

About you

- 3+ years marketing experience in a similar role

- Bachelor's degree in Marketing, Communications, Business or a related discipline, or equivalent relevant experience

- Demonstrated experience coordinating marketing campaigns and content across multiple channels

- Demonstrated experience managing an ecommerce platform, ideally Shopify

- Solid copywriting and editing skills, with the ability to write effectively for different audiences and channels

- Previous experience with the Adobe Creative Suite (e.g. Photoshop, InDesign, Premiere Pro)

- Previous experience with Klaviyo or a similar EDM platform

- Confident graphic design skills, and able to produce and edit professional-quality video

- Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines

- Current driver's license required

Most importantly, you'll be someone who:

- Takes ownership and accountability

- Is highly organised and self-motivated

- Enjoys turning ideas into action

- Thrives in a fast-paced, results-focused environment

- Enjoys collaborating with others and contributing to broader business outcomes

📌 Senior Marketing Coordinator (Melbourne)
🏢 Recognized
📍 Melbourne