Love coffee, connecting with people and driving sales?
Procal Dairies is looking for an energetic, outgoing and relationship-driven Sales Representative with experience in coffee manufacturing and/or coffee roasting to grow our business across Victoria.
If you are passionate about sales, enjoy building partnerships and have a strong understanding of the coffee and hospitality industries, this is an exciting opportunity to make your mark with a growing dairy business.
About Procal Dairies
At Procal Dairies, we are passionate about delivering high-quality dairy products to Australian households and businesses.
We value positive relationships, excellent service and people who bring energy and initiative to their work.
What we offer
Competitive base salary plus car allowance/ bonus opportunities
Training and ongoing support
Novated leasing options
Discounts on our dairy products
A positive, collaborative team environment
Key responsibilities
Develop new business opportunities and grow sales across Victoria, with a strong focus on coffee roasters, coffee manufacturers, cafés and hospitality customers
Build and maintain strong, long-term relationships with coffee roasters and key industry stakeholders
Identify, prospect and secure new customers through networking, outbound calls, emails, customer visits and industry events
Develop and manage a sales pipeline,



consistently following up leads and converting opportunities into sales
Achieve monthly and quarterly sales targets and drive revenue growth across existing and current accounts
Work closely with Procal's distribution partners to develop sales opportunities and grow market share across their respective territories
Maintain accurate customer databases, sales activity records and pipeline information through the company CRM
Manage customer enquiries, resolve issues promptly and maintain high levels of customer satisfaction
Represent Procal Dairies at trade shows, industry events, customer meetings and networking opportunities
About you
Proven sales experience, ideally in coffee, dairy, food or FMCG
Proven experience working in the coffee industry, particularly with coffee roasters and coffee manufacturers
Understanding of the HORECA channel (hotels, restaurants and cafés)
Excellent communication, relationship-building and negotiation skills
Self-motivated, proactive and target-driven
Confident using CRM systems and managing customer accounts
Current driver's licence and ability to travel throughout Victoria
Ready to join our team?
If you are a natural communicator who loves building relationships, identifying opportunities and turning conversations into sales, we'd love to hear from you!
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📌 Sales Representative (Melbourne)
🏢 Procal Dairies
📍 Melbourne