Develop and execute the founder's personal brand strategy
Define clear positioning, messaging, voice and content pillars
Build a LinkedIn strategy designed to grow the right professional network
Turn the founder's experience, opinions and expertise into compelling content
Identify thought-leadership opportunities and relevant industry conversations
Develop strategies for meaningful engagement with founders, executives, brokers, finance professionals and potential partners
Understand audience psychology and create content that builds trust, authority and recall
Work with our content and creative teams to translate strategy into posts, videos, carousels and other formats
Track what's working and continuously refine the strategy
Job Specification
We're looking for someone who understands
Requirements
Proven experience in personal branding, brand strategy, or LinkedIn strategy
Strong understanding of marketing psychology and audience behaviour




Ability to develop clear personal positioning, messaging, and brand voice
Strong knowledge of LinkedIn growth and professional networking strategies
Ability to transform a founder's experience, expertise, and opinions into thought leadership
Excellent storytelling and content strategy skills
Understanding of B2B marketing and executive/founder audiences
Ability to identify industry conversations, networking opportunities, and relevant connections
Strategic mindset with the ability to look beyond followers, likes, and vanity metrics
Ability to analyse performance and continuously refine the personal brand strategy
Robust communication and collaboration skills
Experience working with founders, executives, or senior professionals preferred
#J-*****-Ljbffr

📌 Personal Branding Specialist (New South Wales)
🏢 Outsourcing Mate
📍 New South Wales