02 Nov
|
Talent
|
Melbourne
Our client is a global leader in smart mobility technology, delivering cutting‐edge technology solutions that makes transportation safer, smarter and more connected. This is a hands‐on senior B2B / B2G marketing manager opportunity to join their Government Solutions Team.
Part time 4 days per week, rates fully negotiable
6 month initial contract with long term potential
South Melbourne location, flexible hybrid working environment
The role
This is a role that suits and experienced B2B / B2G Marketing Manager who enjoys being hands‐on. A broad remit, you will work collaboratively across teams to translate product updates and business milestones into clear, compliant customer‐facing materials and deliver a consistent cadence of campaigns, customer events, trade shows, public content, and digital activity.
Responsibilities
Will include but are not limited to:
Produce marketing materials, such as presentations, videos, one‐pagers, copywriting, and other promotional items
Build and maintain an integrated marketing calendar covering product updates, customer activity, events and digital content
Translate technical and operational inputs (Product, Engineering, Operations, Delivery) into transparent, accurate customer‐facing messaging suitable for government audiences
Plan and deliver customer roadshows end‐to‐end, including venue logistics, run sheets, demo coordination, speaker support, invite comms, RSVP tracking, and post‐event follow‐up packs
Coordinate trade show participation end‐to‐end, including event selection support, booth bookings, suppliers,
collateral, staffing rosters, demo requirements, lead capture, and follow‐up workflows
Coordinate product marketing for new and updated solutions, including one‐pagers, capability briefs, FAQs, release/update notes, and customer presentation packs
Maintain controlled documentation and approvals for all external‐facing materials, including version control, approvals log and a managed asset register
Coordinate PR activity and workflow, including drafting and managing approvals for media releases, award submissions, speaker proposals and case studies, and maintaining an approved "safe claims" library
Coordinate customer success stories and references with internal stakeholders, ensuring approvals and confidentiality requirements are met
Deliver a consistent digital cadence across owned channels (website updates where access permits, LinkedIn content, email invites/campaigns) aligned to priority themes and events
Implement basic marketing performance tracking and reporting (e.g., UTMs, simple dashboards, event attendance, engagement, leads/actions) and provide concise monthly updates
Brief and coordinate external suppliers as required (design, print, event suppliers,
PR support), managing timelines, budget limits and quality standards
Create and maintain reusable templates to improve speed and consistency (roadshow kit, trade show kit, deck templates, one‐pager templates, invite/follow‐up templates)
About you
To be successful in this role, you will need the following:
A strong track record as a Marketing Manager proven in technology product based companies is ideal
Demonstrated delivery of B2B product marketing, events and compliant communications in a regulated or government‐adjacent technology environment (e.g. GovTech/transport/ITS/IoT/critical infrastructure)
Ability to translate technical inputs into approved customer‐facing assets and executing roadshows, trade shows, PR and digital campaigns end‐to‐end
Experience in executing event and email workflows using marketing/email platforms and CRM
Ability to design and maintain web content in a CMS with basic HTML/accessibility awareness and proper image optimisation
A proven portfolio with materials such as product/solution one‐pagers, capability decks, event packs, PR pieces, and digital examples
Ability to manage approvals, document control, and versioning in a structured way
Tertiary qualifications in marketing or similar, and formal training or certifications in B2G and/or B2B product marketing
Please note that if successful, you will be required to pass all required background checks, including police and employment checks.
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📌 Marketing Manager (Melbourne)
🏢 Talent
📍 Melbourne