NobleOak - Digital Growth & Conversion Lead

At NobleOak, we’re a high-growth challenger brand in the life insurance industry committed to protecting Australians and their families.

Our purpose is straightforward: to build and protect Australian wealth with integrity.

The Role:

We’re looking for an experienced Digital Growth & Conversion Lead to help accelerate organic growth and improve our end-to-end digital customer journey. This is a hands‑on role with people leadership responsibility, spanning SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics and experimentation.

What You’ll Be Doing:
Grow qualified digital traffic, leads and conversion
Lead SEO, AEO, GEO and conversion optimisation
Own website, quote and application journey performance
Write, edit and optimise digital copy and content
Build a disciplined experimentation and optimisation program
Use GA4, customer and sales data to identify and remove friction
Help shape and launch a major new digital application platform
Lead a small team across digital, UX/CX and design

Skills And Experiences:




8+ years’ experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation
Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience
Deep understanding of digital funnels, analytics, attribution and experimentation
Practical understanding of AI search and emerging digital channels
Strong writing, editing and digital copywriting skills
Robust commercial judgement and ability to work across Marketing, Sales, Product and Technology
Experience managing or developing digital or UX/CX capability
Financial services or another highly regulated environment is preferred

Why Join Us?
Take on a broad, hands‑on role across digital growth and conversion
Help shape and launch an important recent digital application platform
Work across digital growth, customer experience, content and analytics
Join a growing challenger brand in the life insurance industry

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