Created by workers, for workers, CBUS Super is one of Australia's most successful superannuation funds.
For over four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry.
As an award-winning fund we've been recognised for the benefits provided to our members and our innovative investment approach.
All while staying committed to our member first ethos as a proud Industry Fund.
About the role
As a Personalisation Specialist (12 months - Max Term Contract - Parental Leave Cover), you will play a key role in enabling data-driven, personalised engagement across digital and direct channels.
Working across the MarTech ecosystem, you will deliver scalable, always-on personalisation to enhance customer and employer experiences.
This hands-on role is responsible for end-to-end campaign delivery, including building and deploying emails and landing pages, managing personalisation journeys, and driving experimentation.
You will partner closely with marketing, digital and technology teams to optimise lifecycle journeys, ensuring measurable uplift and continuous improvement in engagement performance.
Key Accountabilities
Deliver end-to-end personalised campaigns across direct, web, SMS and digital channels
Build and optimise lifecycle journeys using MarTech platforms such as Adobe Journey Optimizer and Adobe Target
Manage segmentation,



dynamic content and decisioning to enhance targeted experiences
Ensure campaign quality, compliance and governance through QA and best-practice standards
Monitor performance, lead testing (A/B and multivariate) and drive continuous optimisation
What will you bring?
Proven experience in marketing automation, CRM or personalisation roles delivering multi-channel campaigns
Hands-on Adobe Journey Optimizer experience is essential, with demonstrated capability building, managing and optimising journeys within the platform
Working knowledge of HTML/CSS for email and landing page development
Strong analytical skills with experience in testing, optimisation and performance measurement
High attention to detail with a team-oriented approach across marketing, digital and technology teams
Belong at CBUS
We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles.
We believe that, with diversity of perspectives and experiences, you get better teams and outcomes.
We're looking for people of all genders, races, nationalities, orientations and of all abilities to join us.
Like to know more about working with CBUS?
Listen to some of our videos with members of the CBUS team on our website, cbussuper.com.au/careers
Applications Close: 19th Nov ****
This is a 12 months - Max Term Contract - Parental Leave Cover position based in Melbourne.
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📌 1:1 Personalisation Specialist (Melbourne)
🏢 Cbus Super Fund
📍 Melbourne