Paid Media Specialist (Paid Social) | DTC Consumer Brands |

About the business

This is an Australian-owned omnichannel business running two well-established consumer brands. It’s big enough to have scale, meaningful media spend and a solid in-house marketing and creative team, but small enough to move quickly. You won’t be several layers away from the decisions. Your testing and recommendations will shape how the business grows.

The role

This is a hands-on role owning paid social across both brands. It’s for someone who knows paid media inside out and understands that good performance marketing is about more than platform best practice or chasing ROAS.

What you’ll do
Own the set-up, optimisation and performance of Meta and TikTok across both brands
Work with the Google Ads specialist on YouTube strategy, creative testing and budgets
Test and scale new channels including Pinterest, Reddit and emerging platforms
Build structured creative testing across UGC, influencer, social-first and brand content
Work with the creative and organic social teams to decide what to test and brief what gets made next




Look past platform metrics to customer behaviour, CAC and the wider commercial picture
Show how paid media connects with retail, events, CRM, organic and search
Report clearly to senior management on performance, learnings and where to increase, reduce or redirect spend
Use AI and automation to work faster, while keeping your own judgement in charge

What you’ll bring
5+ years hands-on in paid media with a robust paid social focus
Deep Meta experience and solid TikTok capability, plus YouTube exposure
Experience in a DTC or eCommerce business, ideally a small-to-medium consumer brand
A track record with UGC, influencers and high volumes of creative
A solid grasp of CAC, attribution, incrementality and customer acquisition
The confidence to turn data into clear creative direction and to challenge assumptions
Curiosity about why customers behave the way they do, not just what Ads Manager says happened
Experience in a high-consideration category is a big plus
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📌 Paid Media Manager Melbourne (Australia)
🏢 Talentd Recruitment
📍 Australia