Senior Digital Marketing Communications Specialist

Location: Sydney

Contract: Full-time (Hybrid role working from home and in office weekly)

Company: PVH

About the Role: Reporting to the Digital Marketing Manager, you will play a key role in amplifying our campaigns, products and consumer messaging across paid and earned digital channels, with a core brand focus on Tommy Hilfiger and secondary support across Van Heusen. Additionally, you will help deliver a consumer‑focused, data‑led digital strategy aligned with both global and local brand strategies.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full‑time hybrid role.

Please note, this is a fixed term contract ending in January 2028.

Duties & Responsibilities

- Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
- Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.
- Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.
- Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
- Support organic social, influencer content and UGC opportunities across relevant brands.
- Monitor and optimise affiliate and third‑party digital partnerships, identifying opportunities to drive performance and profitability.
- Partner with the CRM team on EDMs, lead generation,



re‑engagement and CRM/VIP sign‑up activity.
- Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.
- Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
- Build solid relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

About You

- 2–3 years’ experience within a brand or retail environment, with demonstrated experience managing social media ads.
- Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.
- Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
- Previous copywriting experience, with outstanding written and verbal communication skills.
- Strong attention to detail and problem‑solving skills, with the ability to take initiative.
- Project management experience is advantageous.

Benefits & Perks

- Generous discounts on all brands – Calvin Klein, Tommy Hilfiger & Van Heusen.
- Paid Parental Leave Scheme as per Company Policy.
- Summertime hours schedule.
- Corporate discount with Medibank.
- Employee activities calendar.
- Annual Flu Shot Clinic.
- Free membership to Headspace meditation app.
- Access to Employee Assistance program.
- Referral bonus.
- Strong focus on Corporate Responsibility.
- Inclusive, diverse, and equal opportunity employer.

Diversity & Equal Opportunity

We are an inclusive, diverse, and equal opportunity employer.

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📌 Senior Digital Marketing & Communications Specialist (Sydney)
🏢 MQ Health Pty
📍 Sydney