About Us

Aulian Wine International Trading Pty Ltd, trading as AULIAN Wines, operates in the wine industry, with activities spanning wine production and international trade. We are seeking an experienced Marketing Coordinator to coordinate our marketing activities, with a particular focus on Asian markets and AI-assisted digital marketing.

Key Responsibilities

· Coordinate marketing plans and campaigns to promote AULIAN Wines in Australia and Asian markets, supporting brand awareness, customer engagement and sales growth.

· Research consumer preferences, wine market trends, digital channels and competitor activity across Australian and Asian markets to identify opportunities and inform marketing decisions.

· Manage content calendars and coordinate campaigns across websites, email and relevant Asian social media channels, such as WeChat, RedNote and TikTok.

· Develop bilingual (English and Mandarin Chinese) marketing content across channels, including campaign copy, social media posts, product stories, and press materials — ensuring cultural relevance and brand consistency.

· Apply AI-powered tools and workflows across the marketing cycle, including AI-assisted analytics, audience segmentation, content optimisation, and marketing automation to improve campaign efficiency and performance.

· Develop and implement Generative Engine Optimisation (GEO) strategies to strengthen brand discoverability on AI-driven search platforms, and monitor digital performance using tools such as Google Analytics and Search Console to continuously improve results.

· Coordinate external designers,



agencies and other suppliers to deliver marketing materials, product launches, trade promotions and events on schedule and within budget.

· Coordinate trade events, product launches, and brand activations, managing logistics, supplier briefings, and post-event content output.

· Build and maintain relationships with media contacts, KOLs, trade partners, and industry stakeholders across Australian and Asian markets; represent AULIAN Wines at trade shows and industry events.

Qualifications

· A bachelor’s degree or higher in Marketing, Digital Marketing, Communications or a related discipline.

· At least three years of relevant marketing experience.

· A sound understanding of Asian markets, consumer behaviour and relevant digital and social media platforms.

· Practical experience using generative AI, marketing automation, CRM and digital analytics tools in marketing campaigns.

· Robust content creation, project coordination and analytical skills, with attention to accuracy and responsible use of customer data.

· Excellent written and verbal communication skills and the ability to coordinate appropriate content for audiences with different cultural backgrounds.

· The ability to work collaboratively with internal teams and external suppliers and manage multiple priorities.

· Experience in the wine, beverage, export or consumer goods industry will be highly regarded.

Pay: $85,000.00 – $95,000.00 per year

Benefits:

- Employee discount
- Parental leave
- Travel reimbursement

Work Location: In person

📌 Marketing Coordinator (Rose Park)
🏢 Aulian Wine International Trading
📍 Rose Park