Marketing Specialist

Linksea Enterprise Pty Ltd trading as Linksea Furniture

Smithfield, Sydney NSW | Full-time | AUD 80,000 per annum plus superannuation

About Linksea Furniture

Linksea Furniture supplies bedroom furniture and related products to Australian retail and trade customers. Our business is supported by an established Australian dealer network and national distribution relationships. Our growth priority is to expand our Australian retail distribution network, including partnerships with additional furniture retailers, online retailers and suitable website platforms. Our marketing supports wholesale supply and sales through retail partners.

About the Role

We are seeking a Marketing Specialist to research Australian retail channel opportunities and develop, deliver and evaluate marketing activities that support our Australian furniture wholesale business. Working with management, sales and operations, you will turn market insights into retailer propositions, product communications and coordinated marketing support for existing and prospective retail partners, including online retailers and website platforms.

Key Responsibilities

Research Australian furniture demand, customer preferences, competitor ranges and retail channels to identify suitable opportunities for our product portfolio.

Develop marketing plans, product positioning and campaign calendars to expand distribution of our bedroom furniture and related products through Australian retail partners.

Plan digital and offline marketing activities to generate furniture trade enquiries and support retailer campaigns through product content, email, advertising and trade promotions.

Develop furniture buyer presentations, catalogues, product descriptions, imagery briefs and promotional content for retailer proposals and partner website listings.

Prepare profiles of prospective furniture retailers, online retailers and website platforms, assess audience and range fit, and develop tailored marketing propositions with the sales team.





Coordinate furniture range launches, seasonal promotions and trade displays with retail partners, internal teams and external service providers.

Evaluate marketing expenditure, trade enquiries, retailer engagement, campaign results and available partner sales data to recommend improvements.

Analyse retailer feedback on furniture styles, features and price positioning to recommend range positioning, promotional approaches and Australian channel priorities.

Coordinate with suppliers, operations and retail partners to keep furniture dimensions, materials, finishes, listing content, availability and delivery information accurate.

Prepare management reports on retail channel research, marketing performance, partner feedback and recommended actions.

About You

A bachelor degree or higher qualification in Marketing, Communications, Business, Commerce or a related discipline.

At least three years of relevant professional marketing experience, including market research and the planning, coordination and evaluation of marketing campaigns.

Experience coordinating digital and offline marketing, with an understanding of audience targeting, product positioning and communications for business customers.

The ability to analyse customer, competitor and campaign information and translate findings into practical recommendations.

Solid written communication and content development skills, including the ability to explain product benefits to different audiences.

Strong organisational and stakeholder coordination skills, with the ability to manage campaigns, deadlines and external service providers.

Proficiency in Microsoft Excel and PowerPoint for analysis, reporting and presentations.

Experience in the furniture, home furnishings or a related industry will be highly regarded.

Experience in wholesale or retail channel marketing, retailer partnerships or online retail platforms is desirable, as is familiarity with marketing analytics, advertising, website or CRM tools.

Pay: $80,000.00 per year

Work Location: In person

📌 Marketing Specialist (Smithfield)
🏢 Linksea Furniture
📍 Smithfield