Marketing Lead

Remote | Part-Time | 12-Month Contract

Company: HealthVue

Pay: $30 AUD per hour
Hours: 20 hours per week
Location: Remote, aligned with Australian business hours
Contract: 12 months
Reports to: CEO

About Us

We are a growing Australian healthcare consulting business helping healthcare organisations improve operational performance, profitability and sustainable business growth.

We're looking for a proactive and hands-on Marketing Lead to take ownership of our marketing activities, coordinate an existing marketing team and work closely with our Sales & Growth Manager to generate qualified leads and drive business growth.

This is not just a planning or content coordination role. We need someone who can turn strategy into execution, lead a team and deliver measurable results.

Key Responsibilities1. Marketing Strategy & Execution

- Develop and execute quarterly marketing plans aligned with business objectives.
- Plan, launch and optimise lead generation campaigns across digital channels.
- Coordinate paid advertising, email marketing, webinars, landing pages and promotional campaigns.
- Manage the marketing calendar, campaign priorities and execution timelines.
- Identify opportunities to improve lead generation, brand awareness and conversions.

2. Sales & Marketing Alignment

- Work closely with the Sales & Growth member to align marketing campaigns with sales objectives.
- Coordinate lead generation, qualification, nurturing and handover to sales.
- Review lead quality, appointment bookings, pipeline performance and conversion rates.
- Develop marketing content and resources that support the sales process.
- Participate in weekly sales and marketing meetings to review priorities, performance and opportunities.
- Ensure marketing and sales work together as one coordinated growth function.

3. Marketing Team Leadership





- Lead and coordinate an existing team consisting of a Social Media Manager, Graphic Designer and Virtual Assistant / Appointment Setter.
- Assign tasks, establish weekly priorities and oversee delivery.
- Review creative materials, campaign execution and team performance.
- Ensure deadlines are met and marketing activities remain aligned with business priorities.
- Improve workflows, communication and accountability across the team.

4. Content, Brand & Communications

- Oversee social media, video marketing, educational content and thought leadership.
- Coordinate case studies, testimonials, webinars and marketing collateral.
- Maintain consistent brand messaging across marketing channels.
- Ensure content supports audience engagement, lead generation and business growth.

5. CRM, Automation & Performance

- Oversee CRM workflows, email automation and lead nurturing campaigns.
- Monitor campaign results, lead generation costs and conversion performance.
- Maintain accurate marketing performance reporting.
- Provide weekly updates on marketing activities, outcomes and priorities.
- Identify and implement improvements to marketing processes and campaign effectiveness.

What We're Looking For

- Experience in digital marketing, B2B marketing or lead generation.
- Strong hands-on campaign execution and project management skills.
- Experience coordinating marketing teams, freelancers or contractors.
- Understanding of Meta Ads, Google Ads, email marketing and CRM systems.




- Ability to collaborate effectively with sales teams.
- Solid organisational, communication and analytical skills.
- Ability to manage multiple priorities and work independently.
- A proactive, results-driven mindset with strong ownership and accountability.

Highly Regarded

- Experience in healthcare, consulting or professional services.
- Familiarity with GoHighLevel or similar CRM platforms.
- Experience with LinkedIn marketing, SEO and marketing automation.
- Experience coordinating webinars and educational marketing campaigns.

What Success Looks Like

- A structured marketing strategy that is consistently executed.
- A steady pipeline of qualified leads and appointments.
- Strong alignment between marketing campaigns and sales activities.
- A well-coordinated and accountable marketing team.
- Marketing campaigns delivered on time and measured against clear KPIs.
- Continuous improvement in lead generation, conversion rates and business growth.

Why Join Us?

- Remote working arrangement, 20 hours per week.
- Opportunity to lead an established marketing support team.
- Work directly with the CEO and Sales & Growth Manager.
- Take ownership of campaigns from planning through to execution.
- Be part of a growing business where your work has a direct impact on growth.

How to Apply

Please submit your CV along with:

- A brief introduction outlining your relevant marketing experience.
- Examples of campaigns you have planned or executed, including measurable results.
- Your experience coordinating a team and working with sales to generate qualified leads.

We're looking for someone who doesn't just come up with marketing ideas, but takes ownership, executes and delivers results.

Pay: $30.00 – $35.00 per hour

Expected hours: 20.0 per week

Work Location: Remote

📌 Marketing Lead (Australia)
🏢 Caloundra Health Hub
📍 Australia