About us
At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

About the role
As our new SEO and AI Search Performance Specialist, you’ll join our Member Experience team within the Member Experience and Retirement division, reporting to the Growth Marketing Manager. You’ll help members find trusted, relevant information wherever they search, from traditional search engines to AI-powered platforms and new discovery channels. Using data, experimentation and strong collaboration, you’ll drive qualified traffic, improve digital journeys and shape how CareSuper shows up in the future of search.

You will:

- Develop and deliver our SEO and AI search optimisation strategy, improving organic performance through technical, on-page and content-led initiatives.
- Optimise our digital content so it’s discovered, retrieved and accurately cited by AI search and generative platforms.
- Conduct keyword, search-intent, audience and competitor analysis, and stay across changes in search algorithms and AI search behaviour.
- Identify and resolve technical SEO issues across crawling, indexing, rendering and site performance, and set standards for structured data, metadata and content architecture.
- Partner with content, UX, product and engineering teams to build search requirements into our digital experiences.
- Run an ongoing search experimentation program and turn data on visibility, traffic,



engagement and conversion into transparent, actionable insights.

What we’re looking for
We’re on the lookout for a curious, data-driven search specialist who’s excited by the rise of AI search and passionate about helping members find what they need.

You’ll thrive in this role if you have:

- Proven experience in SEO, organic search or digital search optimisation, with strong knowledge of technical SEO, on-page SEO, content optimisation and search-intent analysis.
- A solid understanding of AI search optimisation, including answer engine optimisation (AEO) and generative engine optimisation (GEO).
- Hands-on experience improving crawling, indexing, internal linking and information architecture, plus knowledge of structured data, schema markup and metadata.
- Confidence using tools such as GA4, Google Search Console, Bing Webmaster Tools, SEMrush or Ahrefs, and turning data into practical optimisation actions.
- An understanding of content management systems, website development practices and digital release processes, and strong collaboration skills across content, UX, analytics, product and engineering teams.
- A tertiary qualification in marketing, digital, communications,



technology or a related field, along with a member-focused and commercially aware approach to problem-solving.

Why CareSuper?
We’re not just another super fund. We’re a values-driven organisation that puts people first—our members and our team.

Here’s what you can look forward to:

- Hybrid and flexible work environment
- 3% Superannuation Guarantee (SG) above SG minimum
- Additional matching of your salary sacrifice to Superannuation of up to 3% depending on your role
- 5 weeks of annual leave
- 18 weeks of parental leave for all eligible employees
- Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
- Professional Development
- Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

Ready to apply?
We’d love to hear from you! Just send through your resume and a cover letter. Be quick—we may close applications early if we find the right person.

What happens next?
Need support during the application or interview process? We’re here to help. Just reach out to your talent partner and let us know how we can make the process work for you.

We’re committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We’re proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.

📌 SEO and AI Search Performance Specialist (Melbourne)
🏢 CareSuper (Secretariat Co.) Pty
📍 Melbourne