Leadership PositionSydney, AustraliaHead of Marketing & Lead GenerationLead our marketing strategy to connect more NDIS participants with our life-changing support services through authentic, targeted campaigns.Our MissionAt The Well Team, effective marketing is about much more than promotion—it's about connecting people in need with life-changing NDIS support services.
Our marketing efforts must be authentic, ethical, and align with the dignity-centered approach that defines our organization.As our Head of Marketing & Lead Generation, you'll develop and implement strategic marketing initiatives that generate qualified leads while building our reputation as a trusted, participant-focused NDIS provider committed to transforming lives.Role PurposeAs our Head of Marketing & Lead Generation, you'll lead the Marketing Department dedicated to generating brand awareness, driving leads, nurturing the reputation of The Well & Co, and supporting growth through multi-channel campaigns and partnerships.You'll develop and execute comprehensive marketing strategies across digital and traditional channels, oversee our Marketing Specialist(s), and collaborate with other departments to ensure consistent messaging and participant-centered communications.
Your expertise will drive targeted campaigns that connect with NDIS participants, their families, and referral sources.In line with your department's WorkWellTM contribution, you'll drive the "demand signal" that starts the WorkWellTM engine, ensuring every campaign, message, and outreach is compliant, mission-driven, and optimizes our pipeline flow.




Your marketing efforts will be the catalyst that initiates our service delivery process.Key ResponsibilitiesMarketing Strategy & ImplementationDevelop and execute comprehensive marketing strategies aligned with organizational objectives and the WorkWellTM ModelOversee the creation of compelling, NDIS-compliant content across all marketing channels, including website, social media, email, and printLead Marketing Specialist(s) in campaign planning, execution, and optimizationAnalyze marketing performance data and adjust strategies for continuous improvement and ROI optimizationYou Will Succeed If You...Communicate with AuthenticityCraft marketing that respects participant dignityAre Data-DrivenUse analytics to optimize campaigns and ROIBuild Strategic RelationshipsDevelop partnerships that enhance our reachBalance Growth & ValuesDrive lead generation while maintaining brand integrityBelieve in Our MissionSee marketing as a means to connect people with life-changing supportWorkWellTM Model IntegrationAs Head of Marketing & Lead Generation, you play a foundational role in our WorkWellTM Model, especially within:Demand Signal & Lead GenerationYou'll initiate the first stage of our model by generating qualified leads through digital campaigns, partnerships, and community outreachIntake & Needs Mapping PreparationYour marketing content will set accurate expectations and begin the education process that facilitates smoother intake conversationsContinuous ImprovementYour analysis of marketing performance and lead quality will provide valuable feedback to refine our overall approachJob DetailsEmployment TypeFull-TimeStart DateImmediateDepartmentMarketingReports ToManaging DirectorKey Performance AreasLead generation volume and qualityMarketing campaign ROI and effectivenessBrand awareness and reputation metricsStrategic partnership developmentMarketing compliance and ethicsQualificationsDegree in Marketing, Communications, or related field5+ years of marketing leadership experienceExperience in healthcare/disability sector preferredStrong digital marketing and analytics skillsExcellent strategic and creative thinking abilities
#J-*****-Ljbffr

📌 Head Of Marketing & Lead Gen For Ndis Impact (New South Wales)
🏢 The Well Team
📍 New South Wales