The Law Society of NSW is Australia's largest and most influential membership association for solicitors.
We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.We are currently looking for a full time permanent Marketing Performance Specialistto join our Membership and Engagement team.About the roleThe Marketing Performance Specialist will provide digital marketing and administration support to the team focused on delivering a high volume of email communications through Marketo, website updates, as well as data and report preparation.Working closely with the Marketing Manager, Senior Campaign Specialists and Marketing Specialists, the role will also support the end-to-end execution of email campaigns, website monitoring and enhancements, and the management of newsletter and event communications.The role will also provide broader digital marketing support across priority campaigns, including social media, campaign tracking and reporting.What you'll be doingBuild, test, schedule and deploy emails in Marketo for marketing campaigns, newsletters, events and other communicationsManage email workflows, audience segmentation and personalisationCoordinate email content, creative assets, links and approvals with relevant stakeholdersMonitor email performance, including delivery, open rates, click-through rates, conversions and engagementPrepare regular digital performance reports and provide insights and recommendations to improve future campaignsSocial media and marketing implementationSupport the implementation and coordination of integrated marketing campaigns across email, social media and the websiteAssist with the scheduling and publishing of social media content in line with campaign plans and brand guidelinesMonitor and report on social media performance, including reach, engagement, clicks, etcEnsure campaign activity is accurately tracked using appropriate tagging, analytics and reporting processesWebsiteSupport website updates,



including content changes in DrupalMonitor and report on website performance, including traffic, user engagement, page performance, etc.About youBachelor's degree in business, marketing, commerce or communicationsDemonstrated experience using Marketo(essential) and Drupal (desirable)2-4 years' experience in digital marketing; building and deploying campaignsUnderstanding of digital marketing best practice, segmentation, personalisation and performance reportingExperience with website content management systems, analytics platforms and campaign tracking tools – i.e. Google Analytics (GA4) and Google Tag Manager; UTM tracking and campaign tagging; Google Ads, Meta Ads Manager, LinkedIn campaign manager, Social media management platforms (i.e. Hootsuite) (desirable)Strong attention to detail, with a proactive and solutions-oriented mindsetAnalytical and performance-focusedCollaborative and works effectively with the Marketing Manager, Campaigners, Marketing Specialists and a range of stakeholdersConfident working with data, reporting and performance insightsCommitted to delivering high-quality, audience-focused marketing communicationsDemonstrated experience developing solid peer relationshipsA connector, who proactively "joins the dots" across teams and the organisationStrong stakeholder management and negotiation skillsExceptional interpersonal and communications skills in written and verbal formAdaptable, and shows resilience under pressureAbility to break down complex problems and understand root causes and implications.About the teamThe Membership and Engagement Department is responsible for creating a range of content and experiences aimed at engaging members and the broader profession.
This team works closely with other teams within the department and the organisation to deliver high-quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.
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📌 Marketing Performance Specialist (Sydney)
🏢 Law Society of NSW
📍 Sydney