Australia — International Student Market822K inbound students *****) +10%1.
China 168K2.
India 128K3.
Nepal 57K4.
Vietnam 33K5.
Malaysia 26K3 international branch campuses in AustraliaOVERVIEW The Institute of Health and Management (IHM) is an Australian higher education provider focused on industry-aligned programs in health and human services.
IHM is seeking a Marketing Specialist to lead strategic marketing initiatives that support student acquisition, institutional growth, and brand positioning across domestic and international markets.
The role combines strategic planning, campaign execution, market analysis, and stakeholder engagement within the Australian higher education sector.Key responsibilitiesDevelop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international marketsConduct market research and competitor analysis to identify trends, opportunities, and target audience insightsPlan and execute multi-channel campaigns including digital, social media, SEO/SEM, email, and event marketing initiativesAnalyse campaign performance using analytics tools and provide data-driven recommendations for optimisationManage and enhance IHM's digital presence, including website content, search visibility, and engagement metricsEstablish and maintain strategic partnerships with education agents, universities, and industry stakeholdersEnsure marketing activities comply with CRICOS, TEQSA, ESOS Act, and National CodeRequirementsCoordinate and deliver marketing events such as open days, expos, and recruitment campaignsPrepare detailed reports on marketing return on investment, lead generation, and conversion performanceRequirementsBachelor's degree or higher in Marketing, Business, Communications,



or a related disciplineMinimum 1 year of relevant experience in a marketing specialist or similar roleDemonstrated experience in strategic marketing planning and campaign executionStrong expertise in digital marketing platforms including Google Analytics, SEO/SEM tools, CRM systems, and social media platformsProven ability to analyse data and translate insights into actionable strategiesExcellent written and verbal communication skillsAbility to manage multiple projects and stakeholders effectivelyKnowledge of the Australian education sector and regulatory environment is desirable WHY THIS ROLE MATTERS Marketing professionals in higher education play an important role in connecting prospective students with educational opportunities that align with their goals and career pathways.
In this role, the successful candidate will help strengthen IHM's visibility and support enrolment growth while ensuring compliance with Australian education regulations.
The position also contributes to building partnerships and promoting programs that support workforce development in healthcare and human services.Bonus: Application adviceTailor your resume to highlight experience in digital marketing, campaign management, and analytics within education or service-based sectorsInclude examples of measurable campaign outcomes such as lead generation growth, increased engagement, or improved conversion performanceDemonstrate familiarity with tools such as Google Analytics, CRM systems, SEO/SEM platforms, and social media management toolsShow evidence of robust project coordination and stakeholder management skills, particularly when working across multiple campaigns or teamsIf applicable, mention any knowledge of Australian higher education regulations, international student recruitment, or compliance frameworks such as CRICOS and TEQSAUse your cover letter to explain your motivation for working in higher education and how your marketing approach aligns with student engagement and institutional growth
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📌 Marketing Specilaist, Ihm (Sydney)
🏢 Uniglobalcareers
📍 Sydney