At BizCover, we make insurance simple for small businesses.
Every day, thousands of small businesses come to us to find the right cover.
We've just launched a new quoting platform, and we're looking for a Senior Conversion Rate Optimisation Manager to make that experience faster, smoother and more personal.This is a chance to own the full online journey, lead your own team and prove what great experimentation can do for a growing business.About the roleYou'll own how BizCover turns website visitors into customers, from the first landing page to bind, cross sell and renewal, across AU, NZ and the US.You'll sit in our Product and Customer Acquisition team and work closely with Marketing, Data, Engineering and Design.
Your first mission is to lift conversion on our new quoting platform.
From there, you'll drive ongoing growth in conversion and upsell across our websites and quote flow.AI is central to how this role works.
You'll use it to speed up research, hypotheses, design and analysis, so the team can test more ideas and learn faster.What you'll doOwn the customer journey from first website visit through quote to first purchaseMap the journey, find the friction and build a prioritised optimisation roadmapWrite clear, evidence based hypotheses using analytics, session insights and customer feedbackDesign and run A/B, multivariate and split URL tests with the right sample sizes and guardrailsBuild personalised experiences by industry, campaign, traffic source and deviceMake sure landing pages and quote flows match what customers were promised in the adWireframe current flows in Figma to help launch new productsTurn test results into FY revenue forecasts and share learnings across the businessPartner with our AI team on customer facing AI experiences in the quote journeyLead a small team (Data Analyst,



Developer and QA), set priorities and own deliveryCoach others in good test design and grow experimentation capability across BizCoverWhat you'll bring7+ years in CRO, growth, digital marketing or digital productExpert knowledge of CRO and experimentation methods, including test statistics, sample sizing and guardrail metricsHands on expertise with an experimentation or personalisation platform (e.g. Optimizely, VWO, AB Tasty, Adobe Target, Kameleoon, Statsig), including its AI featuresStrong web analytics and tag management (e.g. GA4, Adobe Analytics, Google Tag Manager); SQL and Power BI desirable1+ years leading a CRO, UX or digital team and owning delivery outcomesTrack record of revenue gains proven through controlled experiments, ideally on multi step funnelsWorked closely with marketing teams to improve landing page and channel conversionHands on with session replay and behavioural tools (e.g. Hotjar, Microsoft Clarity, Contentsquare)Understanding of paid and organic acquisition channels and marketing attributionUX research, journey mapping and wireframing within a design system, ideally FigmaComfortable with Jira and agile deliverDesirableOnline insurance, financial services or another regulated purchase environmentPersonalisation driven by CRM, campaign or first party data, or AI driven personalisation (predictive targeting, bandit testing)Conversational AI in an online purchase journeyScaling a CRO or experimentation team from a small baseBasic HTML, CSS or JavaScript to brief or build simple test variantsHybrid working model with 3 days a week in an attractive Sydney CBD office.Exciting and rewarding team culture.Quarterly recognition awards.Business Casual dress code.Rewarding Employee Incentive Program.Growing company with progression opportunities.
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📌 Senior Conversion Rate Optimization Manager (Sydney)
🏢 BizCover
📍 Sydney