UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities.
You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns.
You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on.
You'll report to our Head of Social & Content and work alongside our social executives, influencer specialists, PR team and in-house designers.
You'll also contribute to UMM's own marketing and lead generation.Key responsibilitiesManage day-to-day paid operations across all client accounts, including budgets, pacing and spendForecast and reconcile media spend across accounts, and flag pacing risks earlyBuild, launch, and optimise campaigns across Meta, TikTok, LinkedIn, Pinterest, and YouTube, as well as any new platforms to review and testDesign and run structured tests on creative, audiences and formats, and turn the results into clear recommendationsRun influencer and creator campaign amplification, including whitelisting and partnership adsWork with platform partners and reps to unlock betas, support and best practicesSet up and maintain the measurement foundation, pixels, conversion events and UTMs, so results stay accurate and comparable across accountsOwn reporting end-to-end, from setting up KPI tracking to delivering clear, useful reports for the team and clientsPresent results to clients and the internal team with confidence, turning data into a clear story about what's working,



what isn't and what we'll do nextTest constantly, spot trends early and raise issues before they become problemsAbout you3 to 5 years of experience in paid social, ideally at a digital or media agencyHands-on experience running paid campaigns across the major social platformsExperience in brand- and community-led social, not just conversionReal enthusiasm for numbers and a solid grasp of tracking and attribution - pixels, conversion tracking, UTMsExperience managing ad budgets across multiple accountsStrong presentation skills, with the ability to explain results simply to clients and teammates who don't live in Ads ManagerSharp attention to detail, the kind that catches a mis-set campaign before it goes liveComfortable juggling several accounts and competing deadlinesFamiliarity with creator and influencer amplification, including whitelisting, partnerships, and Spark ads (nice to have)Experience using AI tools to improve workflows and reporting (nice to have)About usUMM is an integrated communications agency, bringing together experts across PR (earned), Influencer, Creative and Social under one roof.
We specialise in tech and FMCG, partnering with brands including Logitech, TCL, Ultimate Ears and Dollar Sweets.
Paid at UMM is part of the creative process, not something that happens after it.
You'll sit next to the people making the work, be in the room when ideas are born, and shape strategy alongside the Head of Social & Content.Based in Chipdeldale, between Redfern and Central Station, with parks, cafes, cinemas and restaurants on our doorstepThree days in the office (Monday to Wednesday) and two days from home, or full time in the office if you prefer
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📌 Paid Social & Performance Specialist (Sydney)
🏢 UMM
📍 Sydney